Packaging Design Agency

Packaging design is an essential aspect of any product’s marketing strategy. It is responsible for making the product stand out on the shelves and grab the attention of potential customers. A good packaging design needs to be eye-catching, functional, and must communicate the product’s value and purpose effectively.

Here are some key elements that make a good packaging design:

1. Clear Communication: The packaging design should clearly communicate what the product is, what it does, and why it is better than its competitors. It should also include any relevant information such as ingredients, usage instructions, and warnings.
2. Eye-catching design: Your products need to be visually appealing to stand out on the shelves. This can be achieved through the use of bold colours, unique shapes, and interesting textures.
3. Brand Consistency: Packaging design should be consistent with the brand’s overall identity, including the logo, colour palette, and typography. This helps customers recognise the brand and build trust with it.
4. Functional Design:  Packaging should be functional and easy to use. It should protect the product during transportation and storage, and be easy to open and close.
5. Sustainability: Consumers are becoming increasingly aware of environmental issues, and many are looking for products with sustainable packaging. A good packaging design should take this into account and use eco-friendly materials wherever possible.
6. Market Research: Market research should be carried out before designing packaging in order to find out what the target audience identifies with most, their needs, and preferences. This helps ensure that it is appealing to the right people and stands out from the competition.

We will incorporate all of these elements into your packaging design, to create a product that stands out from your competitors and attracts the most attention.

It is important to make sure that the packaging design accurately represents your brand message and values to supercharge your brand development:

1. Brand recognition: Packaging design helps to create brand recognition. When your product is placed on a shelf with other products, it should be easily recognisable. A well-designed package can help to differentiate your product from competitors and make it stand out.
2. Consumer perception: The packaging design can influence consumer perception of your product. A well-designed package can create a positive impression of your brand and increase the likelihood of purchase.
3. Communication: Packaging design is a way to communicate information about your product to consumers. Important information such as ingredients, nutritional value, and usage instructions can be displayed on the package.
4. Protection: Packaging not only protects the product during transportation and storage but also protects the brand reputation. If a product arrives damaged or in poor condition, consumers may associate this with poor quality or lack of care from the brand.
5. Marketing tool: Packaging design can be used as a marketing tool to promote your brand. It can be used to showcase your brand’s personality, values, and story. A unique and eye-catching design can attract attention and encourage consumers to learn more about your brand.

Our packaging designers are equipped with the latest and most advanced design tools to create packaging designs, including:

1. Adobe Illustrator: Illustrator is a vector-based design program widely used for creating packaging designs. It offers powerful tools for drawing, creating shapes, and applying colours and gradients. Illustrator is ideal for creating precise and scalable designs, including logos, labels, and packaging dielines.
2. Adobe Photoshop: Photoshop is a raster-based image editing software that is often used in conjunction with Illustrator. It is useful for editing product photos, creating textures, applying special effects, and retouching images that will be incorporated into packaging designs.
3. Adobe InDesign: InDesign is a layout design software commonly used for designing multi-page documents, such as packaging mock-ups, brochures, or catalogues. It allows for precise placement of text, images, and other elements, making it suitable for creating packaging prototypes and assembling artwork.
4. Figma: Figma is a cloud-based design and prototyping tool that enables collaborative and interactive interface design. With Figma, designers can create designs for websites, mobile apps, and other digital interfaces. It offers a wide range of design tools and features, including vector editing, layout grids, interactive components, and animation capabilities.
5. Blender: Blender is a powerful open-source 3D creation suite that offers a wide range of features for modelling, animation, rendering, and more. With Blender, users can create 3D models from scratch or import existing models in various formats. It provides a comprehensive set of modelling tools, allowing users to sculpt, texture, and manipulate objects in a virtual 3D environment.

The choice of design tools depend on the specific requirements of the project, the designer’s preference, and the desired output format. Our designers may also combine multiple tools to achieve the best results, leveraging the unique strengths of each software.

There are various types of packaging designs that serve different purposes and cater to different industries and products, which we can all do here. Here are some common types of packaging design:

1. Primary Packaging: This refers to the immediate packaging that directly contains the product. It is the packaging that consumers interact with and typically includes items like bottles, boxes, tubes, cans, blister packs, and sachets.
2. Secondary Packaging: This type of packaging is used to group and protect multiple primary packages. It may include cardboard boxes, shrink wrap, cartons, or trays. Secondary packaging often includes branding elements and additional product information.
3. Tertiary Packaging: Tertiary packaging is designed to protect and facilitate the transportation of multiple secondary packages. It includes pallets, crates, and large containers used for shipping and handling in bulk quantities.
4. Eco-Friendly Packaging: With growing environmental concerns, eco-friendly packaging designs have gained popularity. They focus on using sustainable materials, reducing waste, and promoting recyclability or compostability. Examples include biodegradable containers, minimalist packaging, and recycled materials.
5. Promotional Packaging: This is designed to enhance product visibility, attract attention, and promote sales. It often includes eye-catching graphics, special offers, limited editions, or gift sets to encourage consumer engagement and increase brand awareness.
6. Functional Packaging: This focuses on usability and convenience. It may include features like resealable closures, easy-open tabs, portion control, or single-serve packaging to improve the product’s functionality and user experience.

These are just a few examples of packaging design types. Different products and industries may have unique packaging needs that require customised designs.

The typical packaging design process involves several stages, including understanding project requirements, conducting research, generating design concepts, creating digital renderings, developing prototypes, refining the design based on feedback, finalising production files, overseeing production, and evaluating the design’s performance.

Collaboration, iteration, and adherence to brand guidelines are crucial throughout the process. The goal is to create packaging that effectively communicates the brand, appeals to the target audience, meets functional requirements, and enhances the overall product experience.

Our package design costs vary depending on the designer needed for your project, for instance, more advanced animations would need to be done by our senior graphic designer who would cost slightly more. Contact us for further pricing details.

We can also work on a project-only basis, if that meets your brief better than a rolling contract. We pride ourselves on high quality products and bespoke packaging design.