What do PR services do for your business?
Updated October 2026.
PR services earn your brand coverage, trust and attention from the people you need to reach: customers, journalists, partners and investors. Prohibition is a PR agency in Leeds offering media relations, digital PR, events, crisis communications, social media and creative, all from one team.
Coverage you earn carries more weight than advertising you buy, because someone else chose to tell your story. It builds awareness, protects your reputation and, done well, sends people to your website to buy or enquire.
Our approach to PR
We start with insight into your audience, then build a story that gives journalists, creators and customers a reason to talk about you. Every campaign is planned backwards from a business number, such as listings, enquiries or sales.
That approach won BBC News TV coverage for Yorkshire Water by revealing the strangest things found in Yorkshire’s drains. It earned Mr Porky 202 pieces of coverage, and helped Astonish win a Grocer Gold Award and a Tesco listing.
We are an integrated agency, so PR, social media, paid advertising, video and design sit in one team and work from one plan.
Public Relations
Using our bespoke content marketing tool, Social 360, we fine-tune your strategy to effectively engage your core audience.
Content Marketing
Using our integrated and insight-led approach, we deliver effective content marketing strategies that engage and convert your audience.
Reputation management
Don’t let your brand become another PR disaster – we can make sure the worst doesn’t happen and provide a home in a crisis.
Social Media Marketing
Our services will ensure we hit your target audience at the right time, with the right message, on the right channel.
Full-Service Creative
We’re your one-stop shop for creative – with a team that boasts video, graphic design, and multimedia specialists.
Training & consultancy
If you’re looking for more than just support with your own PR, then we also offer CIPR (Chartered Institute of Public Relations) recognised social media and media training to up-skill yourself and your internal marketing team.
Our industry expertise
Every sector has its own media, audiences and rules, so we bring specialist knowledge to each one.
Why choose Prohibition PR for your PR services?
Prohibition has been a PR agency in Leeds since 2012, working with B2B and consumer brands across the UK. We are a previous PRCA Agency of the Year and a member of the Worldcom PR Group, and our work has won 45+ industry awards.
Our motto is Create, Engage, Convert. We report against the AMEC framework, so you see what PR changed for your business, not just how much coverage it earned.
How we work
- Discovery call. You tell us the problem and the number you need to move.
- Insight and plan. We research your audience, media and competitors, then propose a plan with targets.
- Launch. Most programmes are live within a few weeks of sign-off.
- Report. Monthly reports against the AMEC framework show what changed, not just what ran.
We work on monthly retainers for ongoing PR, or fixed fees for a launch or campaign, and we give you a written quote after the first call.
How our PR company services help your brand:
-
- Position as a thought leader
- Reach your communication goals
- Raise the profile of your business leaders
- Boosting SEO through our digital PR service (increasing organic sessions, rankings, lead-gen)
- Showing the value of your company/products
- Attract stakeholders and investors through trade press
- Build more brand trust and reputation
- Generate lead-gen that instigates sales
Some of our PR services include:
Talk to Prohibition PR About Your Challenge
If you know the problem but do not know which PR service will solve it, we can help.
Tell us what you are trying to change. Is it more visibility, better coverage, stronger reputation, a successful launch, clearer stakeholder communication or measurable PR impact? And we will recommend the right approach.
Not Sure Which PR Service You Need?
You do not need to arrive with the perfect PR brief. Most organisations start with a challenge: not enough media coverage, weak brand awareness, a difficult launch, reputation pressure, poor online visibility, or uncertainty about whether PR is working.
Use this guide to match your challenge with the PR service most likely to help:
Problem: We Need More Media Coverage
If your brand is not being featured in the media, the issue may be your story, your timing, your journalist targeting, or the way your message is being pitched.
Media coverage does not happen because a business wants attention. It happens because a story is useful, timely, relevant or interesting to a journalist’s audience.
PR services that can help
- Media relations
- Press office support
- Press release writing
- Journalist outreach
- Feature pitching
- Reactive PR
- Spokesperson support
How Prohibition PR can help
We help you find stronger angles, shape media-ready stories, create press materials, build targeted media lists and pitch journalists with clear, relevant stories.
Our media relations work can support national, regional, trade, broadcast, consumer and online coverage depending on your sector, audience and objectives.
Recommended next step: Explore our media relations services.
Problem: People Do Not Know Who We Are
If your brand is doing good work but still feels invisible, you may have a visibility problem rather than a sales problem.
Your audience may not understand who you are, what you do, why you matter or why they should choose you over another organisation.
Strategic PR can help build recognition, credibility and repeated exposure across the places your audience already trusts.
PR services that can help
- Brand awareness PR
- Consumer PR
- B2B PR
- Media relations
- Creative campaign development
- Social media amplification
- Content marketing
- Influencer marketing
How Prohibition PR can help
We help you define the story your audience needs to hear, identify the right media and digital channels, create campaign ideas that earn attention, and build a PR programme that increases awareness over time.
That could include media coverage, social-first campaigns, influencer activity, digital PR, content, video, events or thought leadership depending on who you need to reach.
Recommended next step: Speak to us about building brand awareness.
Problem: Our Competitors Are Getting More Attention Than Us
If your competitors are being quoted in the media, appearing in industry conversations, ranking for important topics or being seen as the expert voice, they are building visibility that can influence trust, leads and reputation.
This does not mean you need to copy them. It means you need a clearer communications position and a stronger plan for earning attention.
PR services that can help
- Competitor PR analysis
- Media relations
- Thought leadership PR
- Reactive PR and newsjacking
- Digital PR
- Content strategy
- Share of voice reporting
How Prohibition PR can help
We can analyse where competitors are appearing, what messages they are using, which journalists are covering them, what topics they own and where your brand has an opportunity to lead.
From there, we create a PR strategy that gives your organisation a stronger voice in the conversations that matter.
Recommended next step: Ask us about competitor PR analysis.
Result: our founder-led press office for Global Brands earned 88 pieces of coverage, over half in tier-one titles. Read the case study
Problem: We Need Backlinks, Google Visibility or Online Authority
If your website is not visible enough in search, traditional PR alone may not be enough. You may need digital PR that earns relevant online coverage, authority signals and backlinks from trusted publications.
Digital PR connects public relations with SEO. It helps your brand appear in the media while also supporting organic search performance.
PR services that can help
- Digital PR
- Data-led PR campaigns
- Link earning campaigns
- Online media outreach
- SEO-focused content campaigns
- Reactive digital PR
- Digital PR measurement
How Prohibition PR can help
We create digital PR campaigns that combine newsworthy ideas, data, creative assets and journalist outreach to earn online coverage and support search visibility.
This can help your brand build authority, generate links, increase referral traffic and strengthen your visibility around important topics.
Recommended next step: Explore our digital PR services.
Result: Astonish earned 534 pieces of coverage and 420 links in 12 months. Read the case study
Problem: We Are Launching a Product, Service or Campaign
A launch can fail quietly if the story is not clear, the timing is wrong or the campaign does not create enough momentum.
A good launch needs more than a press release. It needs a reason for people to care.
PR can help you shape the launch story, identify the right audience, create media interest and build attention before, during and after launch.
PR services that can help
- Product launch PR
- Media launch strategy
- Press release writing
- Influencer and creator outreach
- Launch event PR
- Social media campaign support
- Creative campaign development
- Content marketing
How Prohibition PR can help
We help you build a launch campaign with a clear story, a defined audience, strong media angles and supporting content across PR, social, digital and creative channels.
Whether you are launching a product, service, campaign, report, event or business announcement, we can help you build visibility and momentum around it.
Recommended next step: Explore our product launch PR services.
Problem: We Are Facing Bad Press, Criticism or Reputation Risk
When reputation pressure builds, silence, delay or unclear messaging can make the situation worse.
The right response needs to be calm, accurate, timely and credible.
Crisis communications and reputation management help organisations prepare for, respond to and recover from sensitive situations.
PR services that can help
- Crisis communications
- Issues management
- Reputation management
- Media statement development
- Stakeholder messaging
- Online reputation management
- Media training
- Post-crisis communications support
How Prohibition PR can help
We help you understand the reputational risk, prepare clear messages, respond to media enquiries, brief spokespeople, manage stakeholder communications and reduce the chance of the issue escalating.
We can also support longer-term reputation recovery after negative coverage, online criticism or a sensitive public issue.
Recommended next step: Explore our crisis communications and reputation management services.
Problem: Our Leaders or Experts Need to Be More Visible
If your organisation has strong expertise but your leaders are not being seen, quoted or invited into the conversation, you may need thought leadership PR.
Thought leadership helps your senior people, specialists and spokespeople become known for useful ideas, industry insight and credible points of view.
PR services that can help
- Thought leadership PR
- Executive profiling
- Opinion article development
- Expert commentary
- LinkedIn thought leadership
- Media interview preparation
- Speaker and podcast opportunity support
How Prohibition PR can help
We help leaders and experts clarify their point of view, turn expertise into media-ready ideas, pitch commentary to journalists and build a stronger profile across media, social and owned content.
This can support credibility, lead generation, stakeholder trust and long-term brand authority.
Recommended next step: Explore our thought leadership PR services.
Problem: Our Social Media and Content Are Not Supporting Our PR
PR campaigns are stronger when media coverage, social content, website content and creative assets work together.
If your channels feel disconnected, your campaign may be losing impact after the first piece of coverage lands.
An integrated PR approach helps you turn media activity into wider audience engagement.
PR services that can help
- Integrated PR and social campaigns
- Social media strategy
- Content marketing
- Video content
- Creative campaign assets
- Paid social amplification
- Influencer marketing
How Prohibition PR can help
We help you connect PR activity with the channels your audience uses every day.
That might mean turning coverage into social content, building video assets for a campaign, creating blog content around a PR story or using paid social to extend reach.
Because our team works across PR, social, content and creative, we can build campaigns that continue working beyond a single media hit.
Recommended next step: Explore our social media marketing and content services.
Result: the C4 Energy WIT House takeover delivered 5M impressions and 25K+ engagements. Read the case study
Problem: We Need to Communicate Clearly With Stakeholders
Some communications challenges are not just about media coverage.
You may need to explain change, reassure stakeholders, support employees, communicate with partners, manage public scrutiny or build trust with a specific audience.
In these moments, the message needs to be clear, consistent and appropriate for every group affected.
PR services that can help
- Corporate communications
- Stakeholder communications
- Internal communications support
- Reputation management
- Crisis communications
- Media training
- Message development
How Prohibition PR can help
We help you understand what different audiences need to know, shape the right messages, choose the right channels and communicate in a way that protects trust.
This can support business change, public announcements, sensitive issues, leadership communications and reputation-sensitive campaigns.
Recommended next step: Speak to us about stakeholder communications.
Result: Keystone Brewing Group cut negative sentiment in its coverage from 16% to 8.7%. Read the case study
Brands that trust us for public relations
Is PR worth it?
Another advantage of PR is that it can help to improve your online reputation. With the rise of social media and online review sites, it’s more important than ever to have a positive online presence. PR can help you to manage your online reputation by responding to negative reviews or comments, addressing any concerns or complaints, and highlighting positive news and achievements.
In addition, PR can also be an effective way to generate leads and sales. By positioning yourself as an expert in your industry or niche, you can attract potential customers who are interested in your products or services. This can lead to increased website traffic, higher conversion rates, and ultimately, more revenue.
In conclusion, PR is worth it for businesses of all sizes and industries. Whether you’re looking to increase brand awareness, improve your online reputation, or generate leads and sales, PR can help you achieve it and set you apart from the competition.
Is all PR good PR?
While it is true that any publicity can bring attention to a brand or individual, not all publicity is positive or beneficial. In fact, negative publicity can damage a reputation and have long-lasting effects on a business or personal brand. Negative PR can come in various forms, such as a scandal, controversy, or negative reviews.
These types of PR can lead to a loss of trust from customers or clients, damage to brand reputation, and potentially harm sales and revenue. That’s why it’s best to hire an established PR agency, that’s us! We have over 10 years experience in the game, working with many global brands, as well as start-ups.
Why hire a PR agency?
- Expertise: A PR agency has the knowledge and expertise to create effective messaging and communication strategies that will resonate with your target audience. They have experience in crafting press releases, pitching stories to media outlets, and building relationships with journalists.
- Objectivity: When you’re running a business, it’s easy to get caught up in the day-to-day operations and lose sight of the big picture. A PR agency can provide an outsider’s perspective on your business and help you identify areas for improvement.
- Time-saving: Managing your own public relations can be time-consuming and take away from other important aspects of your business. A PR agency can take care of all the details, leaving you free to focus on running your business.
- Access to media: PR agencies have established relationships with journalists and media outlets, giving you access to opportunities to get your message in front of a wider audience.
- Crisis management: In the event of a crisis, a PR agency can help you navigate the situation and protect your brand reputation.
What PR service do I need?
If you need more media coverage, media relations may be the answer. If you need backlinks and online authority, digital PR may be more suitable. If you are facing negative publicity, you may need crisis communications or reputation management. If your leaders need to become more visible, thought leadership PR may be the right route.
What are PR services?
They can include media relations, digital PR, crisis communications, reputation management, event PR, product launch PR, thought leadership, influencer marketing, content marketing and PR measurement.
What does a PR agency do?
This can involve strategy, press releases, journalist outreach, crisis support, campaign planning, content creation, social media activity and reporting.
Can PR help my business get media coverage?
Can PR help with SEO?
This works best when digital PR is aligned with technical SEO, content strategy and wider digital marketing activity.
Can PR help during a crisis?
The aim is to communicate clearly, reduce confusion and protect trust.
How do you measure PR success?
The right metrics depend on the campaign objective.
Do you provide PR services in Leeds?
How long does a PR campaign take?
A reactive PR opportunity may move within hours, while a product launch, digital PR campaign, thought leadership programme or reputation strategy may run for weeks or months.
Many brands get the strongest results from ongoing PR activity because it builds momentum over time.
Is PR worth it?
Effective PR can help increase visibility, build trust, support reputation, reach new audiences, improve online authority, generate leads and strengthen how people perceive your brand.
