Tag: PR Agency

A few years ago, most people probably couldn't have told you what a UPF was – it's ultra-processed foods, by the way Now the term is everywhere  It's in newspaper headlines, supermarket conversations, TikTok videos and documentaries In fact,...

Industry norms say a communications agency makes somewhere between 6% and 16% profit before tax Crispin Manners thinks you should be aiming at 40%, and he has helped agency owners across Europe get closer to it than they thought possible That gap is...

In June, I was fortunate enough to represent Prohibition at the annual Worldcom Young Professionals meeting in Budapest alongside my colleague, Liv   Worldcom is a global network of independent PR agencies, with over 2000 communications...

Influencers have become one of the biggest tools within our sector Creating relatable, engaging, and trending content is now the go-to to cut through the noise and reach the target audience However, as influencers grow and evolve, many start to...

Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...

Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...

After experiencing significant success in the retail sector, we've added to our portfolio further by winning luxury home interior brand, Voyage Maison Voyage Maison is one of the UK’s leading interior brands, producing luxury statement pieces, all...

It’s time for another campaign round up! From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention Penguin’s Vending...

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge Thought Leadership, positioning your brand as an expert in your industry or niche,...

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns So how do you measure the success of your PR efforts We’ve compiled a list of key metrics...