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video marketing

Viewing posts tagged video marketing

Four reasons why influencer marketing is starting to grow up

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Looking back, it’s hard to believe it would be as successful and beneficial as it is now. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is now a tool that almost every brand and business is utilising to increase brand awareness, create engaging content, and get their product seen by their target audience. With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. Here’s some reasons why:

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Top 10 tips to Maximise your Video Content

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential? Here’s our top 10 tips to help you out:

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On set for Forever since 1775 – A Mappin and Webb brand film

Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. From B2B conference videos to Christmas campaigns, at Prohibition we’ve done it all. You can watch and read about more examples of our recent video content here.

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming.

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How to create quality video content that engages your target audience

In today’s world of mindless scrolling, creating quality content that leads to increased interactions and engagements is vital. Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed, so below we’ve highlighted our top tips for how to create and promote quality video content, by drawing on a recent project for The Light, a shopping centre in the heart of Leeds.

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Sealy makes ‘Dream come true’ for Wigan Warriors superfan

At Prohibition, we love a creative video campaign, and even more so when we’re working with a client to make dreams come true.

We worked with the world’s biggest bed brand, Sealy UK, to surprise a lifelong Wigan Warriors super fan to a dream match day experience, plus extra special Sealy sleep prizes, as part of the brand’s first ever Dream Come True Awards.

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Video production in Leeds – 11 recent videos

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Communicating key messages through subtle tones which appeal to a particular target audience often requires a clever strategy and of course a shrewd execution. However, an effective and powerful film can still generate huge success, capable of growing awareness through extending a brand’s message to a wider audience through extra social shares and online mentions.

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Celebrating the great British summertime with Cartwright and Butler’s poshnic event

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.

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Five of the best luxury campaign videos

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Since almost all brands are now doing using video in their content marketing strategies, it’s important that content is unique and stands out and that goes for luxury brands too. With that in mind, here are some of our top picks for the best luxury campaign videos:

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