As always the team and I have been slogging away in the Prohibition PR caves to make sure that our clients get mentions and gets talked about online. Our job is to find the right people to talk about our products and get their expert feedback rather than a scattergun approach. It’s all about the targetting if you want to make an effective splash, so imagine my surpise when I stumbled across this video.
One of our clients is Audio-Technica and received a mention in the video below. I found this on Google+ from a good online friend of mine called Shel Holtz, I have never met Shel but I listen and read his and Neville’s podcasts and blogs religiously as they are liked minded forward thinking PR people. I am hoping that one day I can be a guest on the show and give a Northerner’s opinion on the ever changing world of communications as maybe we have a different perspective.
This video is a bit random and if I am honest I don’t think apple will be making any of these on a mass scale anytime soon but have a look and see what you think. It did amuse me and he built it in a video which is just two minutes which is something we always recommend to our PR clients when using their YouTube Channels.
Only a few years ago blogs were used as online diaries and rarely utilised for their huge search engine and online PR benefits. In the past few years that has all changed as blogs are much more widely used as a way of bringing a human voice to a business or brand.
Today the online marketplace is full of conversations, and a business or corporate blog is a very personalised piece of communication to help you reach out to your customers.
At Prohibition PR we have been blogging for several years and have been helping clients to do it for a long time too. Our managing director Chris Norton’s blog is listed in the top 100 PR blogs in the world and he has been writing about their benefits for longer than he can remember.
In truth, if you want to reach out and converse with your customers, employees and stakeholders in a very personal way, you should certainly consider adding a blog to your website.
Corporate blogging can help you and your business to:
Bring A Human Face On Your Business
Position you or your business as a thought leader
Boost Your Business And Profits
Communicate directly to your potential customers
Increase Your Visibility And Search Engine Rankings
Increase Your Brand’s Reach And Influence
Reach Out To Potential Customers And Stakeholders
Communicate quickly and effectively even in a crisis
Enhance Your Business Reputation
It is true that blogging can achieve all of these things but to do so it must be executed properly, for it to deliver the maximum return on investment in both time and money.
If you already have a website but would like a professional looking blog installing on your domain, contact us and we will give you a quick quote to mimic the design of your website within a blogging platform. Here are a few examples of blog mimics we have done before:
If you know you should be writing regularly on your blog but you don’t have the time, you can hire us for our specialist blogging skills and we will help you with your content strategy. Our team of dedicated copywriters will help you get the maximum benefits for the least amount of finance. This is about being clever not about being extravagant.
At Prohibition PR we have many years of experience teaching marketing teams, entrepreneurs and businesses how to start a blog. We have extensive experience in publishing and promoting business blogs and we are often interviewed about our thoughts on the subject.
If you are interested in having a blog created for your website, feel free to contact us and we will talk you the process.