Tag: Pr

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer...

In a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...

If you don't shoot, you won't score And when it comes to the FIFA World Cup, brands are already lining up their best chances The World Cup has always been a commercial powerhouse, but the 2026 tournament already feels different Hosted across...

For decades, most Brits thought of farming as an industry of trundling tractors, rolling hills and cute animals But no more Shows like Clarkson’s Farm and the rising profile of farming influencers have blown this sanitised perception of one of...

Over the past few weeks, brands have been pushing the boundaries of creativity with bold, unexpected campaigns that have sparked conversations and turned heads From playful digs at tech trends to immersive dining experiences and quirky product...

As the festive season kicks in, the scramble to get Christmas gifts begins For brands, this is an opportunity to shine, being included in curated gift guides, published by media outlets and bloggers, is a common marketing strategy Not only do...

Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...

It’s fair to say that AI is revolutionising the public relations industry As PR professionals, we're constantly seeking ways to streamline our workflows and deliver more impactful results for our clients By using Generative AI we’re able to...

First thing's first - we have so much going on at team PPR that we have our very own newsletter to bring you the latest news, tips and trends from life in social media and PR Secondly - if you're not subscribed to said newsletter, what are you...

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns Here’s some recent PR that has caught ours, and the UK media’s, attention… Shrek’s...