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PR

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Starting a career in PR, why it’s so much more than press releases and media pitching

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage.

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Ways AI will change the PR and communication landscape within the next ten years

Thinking beyond AI’s direct impact on ‘me’

The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs. In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. But, how often do we consider it as a wider influence. Thinking outside of the box in terms of ‘how will this impact me’, and broadening the conversation to, ‘how much will this impact my clients, and their offering, and the way their customers interact and engage’.

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We’re in the top 20 PR agencies in the North!

It’s official – Prohibition has entered into the top 20 PR agencies in the North, as announced in the Prolific North top 50 PR Agencies 2018 on Tuesday, and it’s safe to say the team are over the moon!

The prestigious announcement saw Prohibition qualify for a special mention as the agency moved up the rankings, by a fantastic 20 places, to be positioned 17th on the list. Something that we’re incredibly proud of.

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Why we can’t rest on our laurels when it comes to PR?

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.

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#HelloNetto – Tasty Pastry Anyone?

As part of our work with Scandinavian supermarket chain, Netto, we were tasked with helping to launch Netto’s new Queen’s Road store in Sheffield – part of the firm’s plan to open 15 stores in 2015. 

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Top 10 Social Media Disasters

Social Media DisastersBusinesses nowadays are becoming increasingly more consumer savvy and one of the ways to engage with a target market is via social media. However, everyone knows that from time to time people make mistakes, but unfortunately on social media platforms there is no getting away from it. Listed below are some of the biggest social media howlers out there.

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