Tag: social media

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

It's been quite the March for all things PR & social! It was the month that saw some major PR fails from global brands (cough we’re looking at your International Women’s Day stunt Burger King), we all watched THAT Oprah Interview, it marked...

The algorithms across all social media platforms can be tricky to figure out And the chances are, that as soon as you think you’ve cracked it – they change again! Luckily, there are some methods and ideas to increase engagement levels that stand...

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Following on from January’s good and bad PR campaigns round up, which you can find here, we thought it was time to delve into February’s Let’s jump right in and have a look at some of the campaigns that were up to scratch in February and the...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience Jeep made headlines at the Superbowl by becoming the first brand to work with "the boss" Bruce Springsteen Prior to this...

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops...