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The shape of content in 2020

We’re not going to teach you to suck eggs. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that.

So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking?

Simple – it’s all about you… naturally!

This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. And by that we mean content absolutely has to speak to them directly, and resonate with them deeply.

But, hang fire. Before you start ditching your grand 2020 plans – don’t worry. This doesn’t mean you have to create bespoke and personalised merch, ads or services to win over clients. It just means that you have to communicate on their level, with engaging insight-driven content, on the platforms they access and at the times they use them.

Simple right? Well, we hate to be the ones to blow our own trumpet, but when working with us yes; we make it pretty simple.

In fact, we’ve been busy developing our content offering here at Prohibition so that we can create, engage and convert via innovative content that’s absolutely right for your brand.

Yup, to ensure your content gets up close and personal with the people you want to talk to, we offer a full suite of creative services – including brand videos, influencer content and animation. All of this in-house expertise allows us to provide truly integrated campaigns that convert.

Interested? Fancy a teaser? Then check out our latest showreel of creative content below. Enjoy.

Responsible Influencer Marketing: the role of the PR professional

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services.  However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards.

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Four brands with a stand out Twitter presence

In the age of the tech giants, social media is thriving. People find communicating with one another around the world as easy as tapping your screen (quite literally). With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd.

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