In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play.
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Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Here are 13 of the worst influencer fails:
Read MoreInfluencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:
Read MoreOften people find themselves in a position where they are posting for the sake of posting or are sharing content that isn’t well engaged with – which makes the effort of sharing content almost seem like it’s not worth it. The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement:
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Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook, two billion people watched a Facebook Live between 2016 and 2018.
Read MoreAt Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.
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Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability.
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When planning a photoshoot there’s a lot to consider. Depending on the size of the shoot, the production, your team and the number of shots or videos needed – preparation could start weeks or months in advance. Whilst clients may initiate the idea for a photoshoot, often they won’t be aware of the time it takes to organise, this is where we come in.
Read MorePublic relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni. The use of social media campaigns has become an essential tool to help universities recruit students and manage these complex relationships.
Here are some social media campaigns by universities that helped them stand out from the rest:
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