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Viewing posts tagged Social Media

20 Jun 2019

Five top tips on how to improve engagement on LinkedIn

By Abbey Gray

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

Here are some top tips on how to increase engagement on LinkedIn:

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28 Apr 2019

Community management – why social media has to be more than just posting

By Abbey Gray

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brand’s reputation and increasing its presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

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30 Jan 2019

Starting a career in PR, why it’s so much more than press releases and media pitching

By Bryony Nuttall

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage.

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05 Jan 2019

Social ad best practice – five things you’re doing wrong and why

By Emily Moult

What is Facebook Advertising?

Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. Facebook advertising has become known within the industry as one of the cheapest ways to advertise online, over Google PPC and traditional web ads. When used correctly, advertising on Facebook can also be much more targeted than other forms of advertising, making it even more effective – no wonder that in 2018, it controlled a 20% share of the entire digital advertising industry.

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16 Jun 2017

Influencer relations – the do’s and the don’ts 

By Ella Sykes

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. With this in mind I’ve put together my top tips for more engaging influencer relations. 

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04 May 2017

The Top 10 Sports Stars on Social Media – and Who You Should Be Following

By Natalie Richmond

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. The top two football teams on social media, Barcelona and Real Madrid, boast a combined media value of $42.5million alone and command an audience of 286million, as fans from across the globe not only support their heroes from the side lines, but from their laptops too.

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08 Nov 2016

A new social media timeline for 2017

By Chris Norton

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high. No matter what you need to talk about – be it a new TV programme or a new girlfriend/boyfriend – there is always an app to help you get chatting and connecting. From eBay to Tinder and Instagram to Snapchat, our social platforms continue to adapt and develop the PR and marketing landscape. We all seem addicted to checking for WiFi everywhere we stop, and that compulsive need to be connected to those around us is stronger than ever.

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15 Feb 2016

Five ways Snapchat can benefit brands…

By Emily Moult

Launched in 2011, Snapchat is one of the relatively new kids on the block when it comes to social media platforms, although this does not mean it is any less popular. The channel sees 100 million daily active users all across the world, meaning that an average 8.8 photos are shared on Snapchat every single second. 

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