Prohibition blog

Social Media

Viewing posts tagged Social Media

Celebrating the great British summertime with Cartwright and Butler’s poshnic event

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to create a campaign that celebrated the great British summertime. So, we came up with Cartwright & Butler’s luxury take on the picnic – the poshnic! It consisted of hosting an influencer event, devising content for social media and securing features in the media.

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Which social media platforms can prove effective for higher education institutions?

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability.

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Bringing the past back to life – CEWE Life in Colour Campaign

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. Most importantly however, we wanted to create a feel-good campaign that sparked community engagement and elicited positive feelings and an appreciation for times gone by.

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Five top tips on how to improve engagement on LinkedIn

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

Here are some top tips on how to increase engagement on LinkedIn:

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Community management – why social media has to be more than just posting

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brand’s reputation and increasing its presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

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Starting a career in PR, why it’s so much more than press releases and media pitching

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage.

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Social ad best practice – five things you’re doing wrong and why

What is Facebook Advertising?

Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. Facebook advertising has become known within the industry as one of the cheapest ways to advertise online, over Google PPC and traditional web ads. When used correctly, advertising on Facebook can also be much more targeted than other forms of advertising, making it even more effective – no wonder that in 2018, it controlled a 20% share of the entire digital advertising industry.

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