Prohibition blog

Journalism

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Our pick of the best food and drinks blogs in Leeds

Our outreach team here at Prohibition spend a lot of time identifying and engaging with online influencers across a wide variety of fields. Regardless of whether it’s a brilliant product or a less-tangible idea or issue, the end result is organic word of mouth for our clients, a powerful thing with today’s media-jaded consumers.

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The Prohibition Seven Days of Social

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

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More success for Prohibition!

Will Ockenden (L) and Chris Norton (R)Blog Will Ockenden (L) and Chris Norton (R)Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

 

 

 

 

 

 

 

 

 

 

After celebrating a record year that has seen us double in size and move to larger office we’re now happy to announce the appointment of our new board director.

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Brief flings: How social media is becoming more short-term

Social networks were never really meant to be long-winded. Twitter has and probably always will limit its users to the SMS-style 140 characters; Facebook cuts statuses off mid-paragraph and encourages you to ‘see more’ instead of displaying the whole thing and TL;DR (too long, didn’t read), a phrase originating well over a decade ago on Usenet forums is now wildly popular on Tumblr, Instagram and just about any other social network.

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How To Use Social Media For Your PR Pitch

Social media is everywhere and it’s the fastest way to share information, making it the ideal tool for PR pitching. There is so much information on the Web and shared through social media that journalists and bloggers really don’t have to go far for story ideas. This makes it harder for new businesses because they are constantly fighting for attention. We learned that very well at Kitchen Stools Direct.

While Twitter, Facebook, and LinkedIn are the top social networks, it’s still important to stay up on social media trends and any new social sites that emerge. You can use these new tools to your advantage along with the following tips.

Do Your Research

With search tools like Google, Bing and Yahoo it is very easy to look up the top journalists and bloggers in your industry. A quick search is sure to bring up their social profiles as well as a personal blog or website. The information you find here is important because you’ll be using it to build up a relationship with that person before pitching. You’ll want to keep an eye on their activity so you’ll know what interests them. It will also help you come up with the best way to approach them for your PR pitch.

Connect and Interact

Once you see where they like to hang out and are most active, connect with them by following, adding them as a friend and subscribing to their content. Don’t just stop there though; it’s important to actually read what they’re sharing and interact with them. You can retweet a few of their posts that you find interesting, comment on the content they share on Facebook and leave insightful comments on their blog posts.

Add Other Methods to the Mix

Don’t just stop there. While you’re building a relationship with your prospect, you can still use other online tools to submit press releases and articles. You can also use your own personal blog for free promotion and then share all of those things on your own social media profiles. Hopefully by now you’ve built up a decent following in order to help spread the word. A quick search will help you find a ton of social media tools online for preparing a great PR pitch, that you can use for free.

Make the Pitch

After a couple weeks of genuine interaction, it’s time to go for the goal. Think of a clever way to make your pitch. You could send a tweet or leave a Facebook wall post letting them know that you have some information that might interest them. Try to find a post of theirs that you can respond to asking for permission to share similar information with them. Be polite and don’t expect anything in return, that way you won’t be disappointed if they decline or don’t response back.

If you’ve done your job right, they’ll recognise your name from retweets, Facebook comments and blog comments. So you won’t be a stranger to them and they’ll be more than happy to listen to what you have to say. Just remember, the relationship building process is the most important thing about using social media for your PR pitch. Take on a few prospects at a time and go from there. Before you know it you’ll have a contact list full of great connections and your next PR pitch will be much easier and smoother.

This was a post written and kindly sent to us by Lior Levin who is an advisor to a bar stools and kitchen stools website called Kitchen Stools Direct.

Churnalism is launched to combat cutting and pasting journalism

The last couple of weeks have been interesting because there have been some fascinating developments in the world of media. One of those new developments was the creation of a new site called Churnalism. The site has been created by The Media Standards Trust to basically identify where copied press release text is being lifted from and used. On Chunalism you can do the following according to the news release (whoops I have pasted it sorry):

    • Compare a press release with more than 3 million articles published by national newspaper websites, the BBC or Sky News since 2008
    • See the percentage of a press release cut and pasted into news articles, and the number of characters that overlap
    • See a press release side-by-side with an image of the article, showing which bits have been copied
    • Search examples of “churn” saved by other people as well as collected automatically by churnalism.com
    • Share examples of churn via Twitter and Facebook

This video which accompanied a great write up in The Guardian is brilliant and shows Chris Atkins and the team on a quest to get untrue news stories into the media to show how our hacks are now lifting copy and placing it into national newspapers.

Churnalism In the older days of PR when I started out, the majority of Churnalism would be from the smaller specialist trade titles, who would often also ask us to pay for our articles by adding a colour separation fee. Sadly, those days are still here and with the evolution of the internet and shared content it seems that the newspaper industry still doesn’t appear to be keeping up with online publishing and social media.

However, that said another great revelation came out a couple of weeks ago that pointed out that the majority of Twitter news is still derived from the more traditional news sources such as BBC etc. The article stated:

An analysis of more than 16 million tweets on 3361 topics by HP Labs’ Social Computing Research Group identified just 22 users who were the source of the most retweets while a topic is trending.

And during a trending topic, 31 per cent of all tweets are retweets.

Sixteen of these ‘influencers’ were mainstream media, including Twitter accounts for CNN Breaking News, which has almost 3.9 million followers, Huffington Post, Sky News, BBC World Service and the Daily Telegraph.

I think this is good news because good journalism still thrives its just that the times we are living in means that journalists have to move forward and do more work with less colleagues. I live next door to a senior sub-editor on one of Yorkshire’s largest newspapers and she has told me how tough it is at the moment in the newspaper industry but I don’t need to tell you that.

I think the Churnalism site is a great idea and way of drawing attention to the issue. I also think that the team behind it should produce a white paper or some kind of report on the state of the industry each year, as I would find it genuinely interesting to see if there are real trends in cutting and pasting. One thing is for sure there may be more cutting and pasting but there are still some excellent journalists out there.