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public relations

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Starting a career in PR, why it’s so much more than press releases and media pitching

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage.

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The dying art of media relations, how can PRs remain relevant despite the changing media space?

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. Often PR gets called into question for its effectiveness. Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever.

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The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. Whilst some have wrongly deemed it a ‘Micky Mouse degree’, the need or preference for a degree when applying for roles isn’t uncommon, with many industries offering non-graduate roles with a glass ceiling guaranteed – this is particularly notable, quiet ironically, in the public sector.

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The Prohibition Seven Days of Social

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

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More success for Prohibition!

Will Ockenden (L) and Chris Norton (R)Blog Will Ockenden (L) and Chris Norton (R)Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

 

 

 

 

 

 

 

 

 

 

After celebrating a record year that has seen us double in size and move to larger office we’re now happy to announce the appointment of our new board director.

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