Tag: public relations

In a fast-paced digital landscape where trends, news, and discussions can occur almost instantly, making sure your PR strategy stays ahead is key This is where reactive PR comes into play, and this is how to make it work for you and your...

The way people consume news has fundamentally changed in recent years, and some PRs are still catching up The rise of short-form video platforms has transformed how stories are discovered, discussed, and shared What once required a headline, a press...

  By Will Ockenden, Director/Owner at Prohibition, and co-host of Embracing Marketing Mistakes podcast Today, podcasting is a cornerstone of content marketing strategies for businesses across the world With over 500 million regular...

Over the past few months, brands across the UK have launched a wave of creative and unexpected PR campaigns that have captured public attention and sparked conversations online From playful nods to local culture to viral video recreations and...

Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop...

In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers...

April Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight In 2025, UK brands went all out, with some winning headlines and others raising eyebrows From footlong-flavoured shakes to...

2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and...

Not long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers Those days are gone Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for  Welcome to...

The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...