Prohibition blog

public relations

Viewing posts tagged public relations

Top tips for ensuring a successful, creative and smooth photoshoot.

When planning a photoshoot there’s a lot to consider. Depending on the size of the shoot, the production, your team and the number of shots or videos needed – preparation could start weeks or months in advance. Whilst clients may initiate the idea for a photoshoot, often they won’t be aware of the time it takes to organise, this is where we come in.

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Starting a career in PR, why it’s so much more than press releases and media pitching

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage.

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Ways AI will change the PR and communication landscape within the next ten years

Thinking beyond AI’s direct impact on ‘me’

The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs. In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. But, how often do we consider it as a wider influence. Thinking outside of the box in terms of ‘how will this impact me’, and broadening the conversation to, ‘how much will this impact my clients, and their offering, and the way their customers interact and engage’.

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The dying art of media relations, how can PRs remain relevant despite the changing media space?

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. Often PR gets called into question for its effectiveness. Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever.

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We’re in the top 20 PR agencies in the North!

It’s official – Prohibition has entered into the top 20 PR agencies in the North, as announced in the Prolific North top 50 PR Agencies 2018 on Tuesday, and it’s safe to say the team are over the moon!

The prestigious announcement saw Prohibition qualify for a special mention as the agency moved up the rankings, by a fantastic 20 places, to be positioned 17th on the list. Something that we’re incredibly proud of.

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Why we can’t rest on our laurels when it comes to PR?

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.

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