public relations

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The Prohibition Seven Days of Social

3256859352_cf35412c5f_zFast moving, always adapting and often controversial, social media is an area where many of us have divided opinions. We like to keep our ear to the ground in the social media world, and as the week comes to an end, we’ve put together a few of our favourite pieces of social media content from around the web that you might not have spotted.

 

  1. “Can we auto correct humanity?”
    by Prince Ea (@PrinceEa)
    By far the biggest hitting and most shared piece of social media content of this week (over three million YouTube views) saw musician and rapper Prince Ea take to the camera in a thought provoking video, assessing how social media and modern technologies are leaving us less connected with our ‘friends’ than ever before.
  1. “ I didn’t actually wake up like this (and other Instagram confessions)
    by Amelia Olson
    We’re dubbed the ‘selfie generation’, but are the self facing snaps just an expression of vanity? In this article, Amelia Olson argues that selfies are not a self-obsessed or narcissistic expression, but that Instagram and other social media platforms that allow us to adjust our appearance through brightening effects and filters only contribute to our appearance insecurities. As does the marketing of makeup brands to encourage the public to look ‘photo/TV ready’.
  1. Fortune’s 55 most influential women on Twitter”
    by Caroline Fairchild (@CFair1)
    Social media is a powerful tool, especially for influencers, and with Twitter being the network of choice for some of the most powerful leaders in government, business and industry throughout the world, maintaining a strong Twitter presence has never been more important. If you’re looking for key female influencers to follow on the network, this is Fortune’s definitive guide to the 55 most influential women on Twitter
  1. “23 Tools and Resources to Create Images for Social Media”
    by Kevan Lee (@kevanlee)
    Social Media is all about engagement, especially when it comes to managing a community for a brand or business. Sharing interesting and engaging graphics is proven, especially on Facebook, to drive reach and increase your audience. However, the success of a post often depends on the make-up and design of an image. This week, our fourth piece of social media content provides one of the most the definitive guides available when it comes to social media image resources.
  1. Teens are officially over Facebook
    by Caitlin Dewey (@caitlindewey)
    We all know the Facebook story, created in a university dorm room, coming from nowhere to take the social media mantel from MySpace and within ten years, it’s arguably the most renowned business in the world. We all love to forecast the future of the most prevalent social network, and in this article, the Washington Post’s Caitlin Dewey looks into the trend for teenagers to stray from the site, in search of more engaging content, from the likes of (Facebook owned) Instagram.
  1. 5 Ways to Use Metrics to Improve Your Social Media Marketing
    by Debra Eckerling (@WriteOnOnline)
    Gone are the days when a brand’s social media absence could be glossed over. In the modern, online age, it’s expected that a reputable brand will possess an engaging online presence. With social media marketing being as important as ever, and most if not all brands now taking on newer and more innovative social accounts, it’s important to keep track of those important metrics that showcase just how effective your presence online is.
  1. YouAreWhatYouLike: Find out what algorithms can tell about you based on your Facebook account.
    by Jennifer Golbeck (@jengolbeck)
    Social media users now number more than 1.4 billion—more than half of the Earth’s Internet-using population. We share a lot of information on social media, but it turns out we are sharing far more than we think. Seemingly innocuous information, when analyzed against tens of thousands of other profiles, can reveal secrets you never intended to share.

 

Photocredit: CC image from Rosaura Ochoa via flickr.

Prohibition shortlisted for 2014 CIPR ‘Outstanding Small Agency’ award

What a way to end the week! Here at Prohibition, we’re delighted to announce that we’ve been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

The CIPR PRide Awards for the Yorkshire and Lincolnshire region are hosted yearly at the Queens Hotel in Leeds, and recognise the highlights from the PR industry in the area for the calendar year. Dedicated to showcasing the work of leading PR teams and consultancies, we’re delighted to say that we’ll be in attendance, enjoying the event again this year.

The nomination for 2014 isn’t the first time the Prohibition team have been acknowledged by the CIPR, having taken home the Gold Award in 2013 ‘Best Use of Digital’ category for our Student Wire campaign.

The great news continues to add to what has been a record breaking year for us, which has already seen our agency double in size, move to larger office and appoint a number of new staff members. We can’t wait to head to celebrate at the Queens Hotel on 27th of November and face off against some of the best agencies in the area. Fingers crossed, and we’ll see you there!

More success for Prohibition!

Will Ockenden (L) and Chris Norton (R)Blog Will Ockenden (L) and Chris Norton (R)Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

 

 

 

 

 

 

 

 

 

 

After celebrating a record year that has seen us double in size and move to larger office we’re now happy to announce the appointment of our new board director.

Following a number of new high profile business wins, including the UK’s largest wholesaler of floristry supplies and artificial flowers, Country Baskets, and national market leader in sustainable housing, Keepmoat Homes, our team has doubled in size to eight.

This includes the appointment of Will Ockenden as board director. Will previously ran the Sydney office of Leeds-based PR and social media agency, Lucre, and prior to that worked at a senior agency level in Leeds. He will be responsible for developing our professional services and B2B offering.

Will is also set to work on commercialising our self-published online student magazine, Student Wire, which is currently the third-largest magazine of its kind in the UK, with more than 60,000 readers. The magazine forms the core of our growing student and youth marketing division.

Other key hires to our team include Rebecca Wharmby, former PR executive at Disney who joins as account executive and Adam Worrall, a professional journalist, as content manager. This month has also seen us relocate to our new, larger office, based in Chapel Allerton.

Our managing director Chris Norton, said of the growth: “The last 12-months have been extremely eventful; we have achieved real success when it comes to delivering non-traditional PR services such as content marketing, online influencer engagement and social media eCommerce services. As such we have experienced strong growth, and have invested heavily in people and technology to ensure we continue to deliver outstanding work. We won the Best Use of Digital Award in November and we plan to enter several of our campaigns this year too. Working jointly with Will, I’m confident we will continue to grow, and offer something genuinely different in a busy market.”

How mobile is paving the way for social media developments

Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on consumers, or how popular the Vine app is among brands for creating simple, snappy video content.

4183229960_edcbb4dd6bSo what does this mean for the PR industry? It means get mobile, quick. Communities online are only going to get more connected via mobile apps such as Snapchat and Jelly, so focusing purely on digital PR that fits computer monitors is no longer the’ be all and end all’, as it’s just no longer enough.

Assessing mobile habits is a good start. Knowing which apps are popular and what makes them so in demand can be done through a quick browse of the Apple App Store or Google Play Store; once you’re aware you can begin applying this to your own strategies on social media, such as what type of content to use for your brand in terms of video, visual, interactive and when to upload it.

It’s also wise to be aware of which apps are useful to use to your advantage for your respective communities, whether they will have a maximum outreach and generate leads and whether it’s worth having a presence on them at all.

Thanks to its global appeal, it’s likely that smartphone use will keep growing in the near future, so keeping an eye out for the latest developments is a must for any PR professional.

Now, go back to checking Facebook on your smartphone.

Photo Credit: 27147 via Compfight cc

Never mind Murray: Wimbledon’s best PR stunts

As Wimbledon comes to a close and the hype dissipates, we felt it was only right to reflect on the top brand activations from the 2013 tournament. With so many brands fighting for attention, one thing’s for sure – it wasn’t just strawberries and Pimm’s that captured the attention of tennis fans this year. Here’s a selection of our favourite:

Morrison’s ‘Murriwins’

An incredibly simple idea, but very well executed, Morrisons changed its name to ‘Murrisons’ towards the end of June in support of British tennis player Andy Murray. When Murray became Wimbledon champion, they went a step further and changed the name to ‘Murriwins.’

Salmond ’photobombs’ CameronWimbledon PR Stunts

One ‘political stunt’ that didn’t go un-noticed at Wimbledon this year was Alex Salmond waving a Scottish flag behind David Cameron’s head as Andy Murray secured his win. Many are debating whether Salmond is just a massive Murray fan (we doubt it) or whether it had something to do with the Scottish vote in 18 months’ time for an independence referendum. Who knows?

Evian’s Wimbledon Wiggle

Evian really stepped up to the opportunity and launched a number of campaigns and adverts. Their aim was to get shoppers to choose Evian during the Wimbledon season and capture the fun and childlike nature of this campaign. It could be seen in freestanding display units as well as posters in retailers namely, Tesco, Sainsbury’s and Asda.

Evian

As well as its Wimbledon print activity starring Maria Sharapova in an ad placed alongside another featuring an Evian ‘baby’, Evian launched  the fun ‘Wimbledon wiggle’ campaign. A move imitated from the tennis players, the campaign asked for consumers to send in their moves, which were subsequently posted on the official Evian Facebook page.

Their aim was to encourage members of the public to upload their wiggles to get in the mood for the championship. Since the launch celebrities such as Jonathan Ross, Mollie King, Holly Willoughby and hundreds of Evian’s Facebook fans have all had a go at the Wimbledon Wiggle.

Cadburys strawberries and cream

Last but not least, in true Wimbledon style, Cadburys has piggy-backed off the famous fruit and cream combo and released a limited edition strawberries and cream chocolate bar, the classic British summer season taste.

I think it’s fair to say Britain had a great tennis season on the court, and in the brand space. Well done Murray you did us proud!

Image credited to PinkBlue, thanks very much, via Freedigitalphotos.net 

Top Tips for getting a job in a Leeds PR Agency

For many, starting a career in Public Relations is not easy. But just how do you go about getting into the industry? Well, there are several interesting aspects to consider:

1) A degree is not always essential. Whilst many go to University and get a degree in PR, communications or English before looking for work, it is not the be all and end all. The Public Relations apprenticeship scheme run in association with the PRCA helps young people gain the necessary experience as well as qualifications

Apprentices are appealing because they receive practical experience and they get to truly know what it is like to work in the industry at a younger age. Unlike many university graduates that will be 21ish by the age of 20 they will have worked in the industry two or three years.

2) Experience is key. Companies/agencies are unlikely to take on a new member if they have not gained some sort of experience in the industry before looking for employment. Whilst some university courses have work placements as part of the course, actually seeking experience independently will help you see what the industry is like. Taking on interns regularly ourselves, we notice a huge difference in how much more developed people are once they have worked in the industry for just a number of months.

As Pressat has previously stated on its website, “it would be a good idea to get some work experience or carry out a placement with a local PR company.” Because PR is such a competitive industry, this will make you stand out from the crowd.

3) Knowledge of the industry is essential. You will not last very long if you are not up to date with what is happening in an ever-changing industry like PR, so it is essential that you read relevant material. Aside from helping you understand your work, it will also give you fresh inspiration and ideas.

As Jon Gloyne, an experienced PR professional, has stated for an article in The Guardian, “It’s essential to keep up to date with industry news and trends, so make sure you read from sites such as PR Week and Campaign.”

4) Network. In order to get started, it is essential to build up your contacts. Being prominent on all social media websites, not just Facebook and Twitter, will help you to increase your standing. Setting up a LinkedIn account, for example, is essential when going into any profession, not just PR.

As has been written on PRmeetsmarketing.com, “Creating a profile on LinkedIn is a must alongside a traditional resume.” It’s not always what you know, but sometimes WHO you know has a major impact on getting a foot on the ladder.

5) PR Yourself. If you stand out, then you are more likely to get somewhere when looking for a job. As PR is all about “Pray for play,” you need to be able to generate interest in yourself in order to prove you have got what it takes to work in the industry.

The best candidates for positions in agencies are those that are able to make themselves stand out and look different and can market themselves effectively. Our MD Chris Norton is currently lecturing at Leeds Metropolitan University on the PR degree and one of his classes is solely dedicated to helping the undergraduates learning how to market themselves and present themselves better to employers. I know he was happy to help with this because we get so many applications ourselves and some are great and some are terrible.

We have discussed the importance of representing yourself effectively before. What are your experiences of finding work in the industry? Is it more difficult than you had imagined?

Do you have any tips you can share for everyone else?

Corrupt decision or just plain old sour grapes?

It seems that the fallout from England’s failed bid to host the 2018 World Cup is set to rumble on. What’s more, the debate about whether we have genuine reason to feel aggrieved or whether we’re just wallowing in self pity will split football fans across the nation.

Media pundits are predictably spinning out their forthright views, amongst which are some interesting comments and support from unlikely sources. Blackpool’s colourful gaffer, Ian Holloway, suggesting (tongue-in-cheek of course!) that The FA would have been better dividing the estimated £15M they coughed up, into brown envelopes marked for Fifa’s attention!

And, with Manchester United’s dyed-in-the-wool Scots manager Sir Alex Ferguson, being quoted in today’s Sunday Express labelling the decision as ‘an insult to English football’, sympathy hasn’t been in short supply.

However, what always appeared to be an awkward alliance between Prince William, David Beckham and PM David Cameron, is now being questioned retrospectively by one of the trio themselves.

Not surprisingly, the felon is a certain Mr Cameron, using his political powers to act like a teenage boy reacting to being dumped with claims his ‘ex was a munter anyway’ – he’s said to be furious at being associated with the bid for what was a major embarrassment and is demanding an overhaul of The FA’s heirarchy. Maybe you should’ve stuck to polo or rugger Dave!

No doubt though, the conspiracists have every reason to brood – despite it appearing to be the best technical submission, England’s bidding power appears to have gone backwards with a paltry two votes received in Zurich – even its similarly unsuccessful bid for the 2006 competition managed three more than that total.

Whatever peoples’ opinions, the only thing we can be sure of is that we’ll never really know the truth. So, let’s wish the Russians luck and look forward to turning up at someone else’s party in eight years time!