Tag: public relations

Whenever faced with a bad, negative or stressful situation – there are two options You can either deflect and avoid it or you can embrace it and make the most of it Of course, it’s no secret that COVID-19 has been one of the biggest crises...

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It’s the age old challenge for start-ups, PR execs and marketers Is there really a hard and fast way to pitch to a journalist successfully This is a great question, and one that comes up more and more in our workplace, at social events and at our...

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This current time is a period of change and adaptation for many – including journalists The news agenda has changed and what once might have been front page news simply might no longer be of interest As the UK adapts to lock-down life, the content...

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Brands and businesses know how important it is to protect their reputation In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo It doesn’t take much to provoke a crisis,...

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As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...

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When planning a photoshoot there’s a lot to consider Depending on the size of the shoot, the production, your team and the number of shots or videos needed - preparation could start weeks or months in advance Whilst clients may initiate the idea...

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Public relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni The use of social media campaigns has become an essential tool to help universities recruit...

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Popular media representations often paint an oversimplified picture of what a career in PR entails Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as...

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Thinking beyond AI’s direct impact on ‘me’ The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs In fact, it’s something we’ve been considering ever since the big social media brands started...

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It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head Often PR gets called into question for its effectiveness...

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