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Seven reasons why influencer marketing is important

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward 10 years, and even though celebrities still have a role to play, an ‘influencer’ can now refer to anyone who has an established social media following and is considered to have ‘influence’ over their followers. A post from a celebrity may reach a large group of people, but these may not necessarily be engaged with your brand. Influencers who share your values and embody your brand can be more beneficial to work with as it is better to reach a smaller group that are likely to buy your product or engage with your brand, as opposed to thousands of people who don’t match your target audience.

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What is social media influencer marketing?

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today. If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it.

Influencer marketing takes the age-old celebrity endorsement and brings it into the 21st century. Influencers aren’t limited to simply the rich and the famous, they can be anyone, anywhere who has an established following. In simple terms, it’s getting an advocate to shout about your brand rather than doing so yourself. In a content driven world, brands will approach influencers and ask them to collaborate on promoting anything from a campaign, competition or product. This collaboration will include a variety of content on one or all of the influencer’s social media channels.

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Responsible Influencer Marketing: the role of the PR professional

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services.  However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards.

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