When it comes to social media marketing, many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated.
Not convinced…? To get you on-board here are some statistics that are guaranteed to blow your mind!
Last month, we were lucky enough to work alongside Keepmoat, one of the national market leaders in sustainable community regeneration and housing, to help them to stand out at key industry trade show, CIH, held at Manchester Central.
Talks have recently turned to the once trendy and dominating social network site MySpace. Preparations have been taking place for the sites return next year which Specific Media, the new owners, have promised users a bigger and better site. Focusing on music, movies and the fans – it believes that “artists are really tired of sending their fans over to one platform to listen to music, another to watch a social stream, and a different place to watch videos, buy merchandise or even purchase tickets”. The owners seem very convinced and it seems they are planning for a huge success. However, it has to be pretty good if they are preparing to dominate the social media world again!
Basically the new service allows you to visualise your connections on Linked-in, it accesses the api and creates a pretty graphic grouping your connections by different colours. Then you the user have to go through these colours and decide what they show and how useful they are. I think the graphic is really clever and pretty but I am not sure how much added value I would actually get from sifting through the colours and tagging up each one in the legend. I have enclosed the YouTube video which explains what its all about.
Here is an interesting concept – everyday we hear more and more about Facebook growing and I read a lot of posts of people asking for new features or making recommendations on how Facebook can change and get better.
This has prompted Venessa Miemis to create “The Future of Facebook” project which is basically a campaign to gather enough money together to interview a huge amount of big hitters and ask the big question “What is the future of Facebook?” Let’s hope it’s better than that of Friends Reunited.
For the record my view on the future of Facebook is that it will become a mobile hub that allows us to buy, interact, share and post wherever we are without us needing our credit cards. I also believe that to do this the ongoing battle with Google will be resolved eventually and the garden walls will be removed and we ‘the users’ will be able to share our content wherever and whenever we want.
I think this is quite a clever way to get the funding to do a video which is going to be watched by millions – so it gets a tick from me. They need to raise $5,000 and they have 42 days left on their deadline having already received $3,356. Let’s hope the video is worth it and doesn’t go on for too long when it is finished.