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SEO

Viewing posts tagged SEO

How mobile is paving the way for social media developments

Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on consumers, or how popular the Vine app is among brands for creating simple, snappy video content.

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The Best Social Media Tools for Content Marketing and Search

In this article the brilliant Paul O’Brien discussed the influence of social media on search engine rankings and highlights a number of tools which can be used to help bring some strategic focus to your content marketing programmes. Organisations often struggle to understand the relationship between their website content and social media. They have almost all embraced content marketing in the last 24 months and at this point, you’d be hard-pressed to find a business that isn’t interested in social. Nonetheless, the specific relationship between these two disciplines is hazy at most companies. How do these two critical elements play a symbiotic role in your marketing mix?
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SEO vs. Social Media

A pattern within the younger generation is definitely emerging, with social networks growing in popularity as a method for a discovery resource; in 2010 only 18% of people were using it for that reason, up to 25% in 2011 and then in 2012 it reached 32%. Although the usage of search engines such as Google, is up from 54% in 2012 from 50% the previous year, many are questioning whether to reconsider their marketing strategy and start spending less efforts on SEO.

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