Author: Katie Bibby

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences So far in 2021, 86% of businesses use video as a marketing tool, an increase from 85% in 2020 Hubspot found that 99% of marketers using video as part...

Video content is nothing new but with the introduction of video focused social media platforms, such as TikTok and the launch of Instagram's IGTV and Reels, concise and consumable content is something more and more users are looking for Looking...

Video content has become a central component across all social media platforms Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought...

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries It's unlikely that you would go on any social media platform these days and not see...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

We recently hosted a webinar that shed light on the changing marketing trends in the drinks and hospitality industries in the face of COVID-19 Over the last nine months, the hospitality sector has encountered massive changes - unlike any before This...

We're proud of our Northern roots and are absolutely delighted to announce our partnership with The Northern Powerhouse The Northern Powerhouse Partnership Programme is a collection of esteemed businesses throughout the north of England and aims to...

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence There...

Social media platform Instagram announced late last year their intention to start hiding likes on users posts Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and...

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation Consequently, the roles of social media and public relations have become increasingly synonymous over the...