Tag: influencers

In the digital age, influencer marketing has become crucial to brand strategy Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways However, the consequences can be...

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing If you're still considering your partnerships, here's a look at some of the best partnerships from...

In today's competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers,...

For many years Sofia Richie was a mid-level influencer known for being the daughter of Lionel Richie and being in with the Kardashians - until now In the space of one wedding (even if it was a million-dollar wedding) she turned herself into the IT...

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

TikTok has truly taken the social media world by storm As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world Formally recognised as...

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect...

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...