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Live stream revolution: Twitter embeds periscope – what will it mean?

2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Cisco estimate that by 2020, 75% of mobile data usage will be video. Twitter and their subsidiary Periscope have been pioneers of the livestream, and they recently announced that the app would become embedded into Twitter itself—a prediction that many have held for a while. But what will this mean for the app and the industry?

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The top social media stories – October 2014

The month of October is always a busy one, with the colder weather creeping in and social media suddenly overrun with snaps of pumpkins. Now we’ve reached the start of November we thought we would take a look back at the best social media articles of the month and why we love them. From Marketing tips and tricks to “how to make women more dateable” our list has it all. 

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How to be legally compliant on social media

Yesterday morning. the Prohibition team jointly organised a successful breakfast seminar exploring the important issue of legal compliance in social media.

Held in conjunction with leading Intellectual Property law firm, HGF, the central-Leeds seminar was attended by 50 marketing and legal professionals from across the region.

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Top Tips for a successful Work Experience in Public Relations.

Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him!

I had no idea, clue, understanding, gist or hint about Public Relations, the term I like to use for myself in a situation like this is ‘I am a blank canvas’ meaning I have no knowledge but I’m ready to learn and ready to work, so throw all the paint you can on me.  Working for 3 months at Prohibition PR, I can now officially say I have knowledge and understanding about Public Relations and its relative Social Media. So here is an abundance of tips that I have learnt from working at Prohibition PR;

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The 10 Best April Fools Stunts

Google
Regular pranksters Google certainly did not disappoint this year! Now I could probably write a whole post purely on Google’s April Fools stunts from yesterday, but I’ll cut to the chase:

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TWEET FROM BEYOND THE GRAVE WITH LivesOn TWITTER APP:

Communicating with your loved ones from beyond the grave has always been a task left to the mediums and Derek Accoras of our day, but now the creepy séances, flickering candles and moving objects are a thing of the past. As long as the dead had Twitter, they can stay alive via a new Twitter app, LivesOn by favouriting tweets and posting links to topics they once liked. Your loved and lost can truly stay alive through the power of social media, but is this revolutionary or just down right creepy?

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Heard on the Vine about Twitter’s new way of video sharing?

Despite already enabling us to share our pictures from Instagram and our videos from YouTube, Twitter now has a new way to share videos within its tweets. Twitter has shown us how brands can connect with their target audience, by providing an open door to the vast ocean of consumers. Due to the concise nature of Twitter posts, the public give every word they tweet the full consideration that they need to give to produce an accurate response or opinion that they have in mind. The function of the RT (retweet) for the average person can boost promotion of brands; it provides free advertising. Video sharing presents an interesting marketing opportunity.

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The legal implications of social media.

As PR experts, we know the major benefits that using social media sites can bring and are aware of how to use them properly.

However, some people out there do not know the full ramifications of what they post, despite  the laws being easy to access, such as on the BBC’s website, which clearly explains social media etiquette. With members of the public using these sites as a way to put across a message, it is essential to know that legal proceedings could be brought if you write the wrong thing.

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