Author: Harvey Clapperton

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...