Social media undoubtedly provides brands with fantastic opportunities to promote themselves and powerfully engage directly with their customers and stakeholders, as many well-publicised cases show. However, social media can also be a huge trap for those unaware of the potential legal consequences.
The increasingly blurred boundaries between professional and private social media use can pose challenges for organisations, as employees unwittingly go “off message” in their personal social media networks.
These issues were explored in two short, but lively sessions, from Anthony Gold, Partner at HGF, and Chris Norton, Managing Director of Prohibition, as both talked through the challenges, opportunities and risks for brands seeking to expand their use of social media, whilst also discussing some of the key tools for success in this area.
The event was the latest in a series of seminars from Prohibition, exploring all aspects of social media best-practice. Our next events cover online crisis management, and take place at Yorkshire Sculpture Park and Ramside Hall in Durham.
- Prohibition scoops an impressive eight CIPR Pride Awards - December 15, 2019
- Social ad best practice – five things you’re doing wrong and why - January 5, 2019
- BY ORDER OF THE PEAKY BLINDERS… - May 24, 2018
- Prohibition Pirate Takeover - July 5, 2017
- Lighting up Leeds Lifestyle Awards - October 19, 2016
- The real winners of New York Fashion Week F/W 2016 - February 19, 2016
- Five ways Snapchat can benefit brands… - February 15, 2016
- Young’s Hire is tailor-made for Prohibition - January 7, 2015
- 2014 on Social Media: The Prohibition round-up - December 23, 2014
- Pannal Sports scores with Prohibition sponsorship - December 1, 2014