Author: Chris Norton

When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...

Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...

Up to 95% of buying decisions happen in the subconscious Nancy Harhut explains why customers can't tell you why they buy, and how small framing changes shift behaviour Ask a customer why they bought something and they will give you a confident,...

Fifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...

Over the last few weeks, I’ve personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agencies—including Prohibition PR and Trio Media These scammers are using stolen branding,...

We recently hosted a webinar titled From Launch to Loyalty: Cutting Through Food and Beverage, where we dived deep into some of the biggest challenges Food and Beverage brands face today – and more importantly, how to overcome them If you're a...

As university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...

Crisis management is something every company needs to implement as part of its business processes It is an essential component of business continuity planning Without a documented plan, how would you handle a crisis You might be thinking...

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place Crisis communications is an important aspect to tackle as a business...

Over the past few years, there has been a significant advancement in social media marketing Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence These days, customer...