Author: Chris Norton

In a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...

Our first State of Social Media 2026 report surveyed more than 220 UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight...

When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...

Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...

Up to 95% of buying decisions happen in the subconscious Nancy Harhut explains why customers can't tell you why they buy, and how small framing changes shift behaviour Ask a customer why they bought something and they will give you a confident,...

Fifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...

Over the last few weeks, I’ve personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agencies—including Prohibition PR and Trio Media These scammers are using stolen branding,...

We recently hosted a webinar titled From Launch to Loyalty: Cutting Through Food and Beverage, where we dived deep into some of the biggest challenges Food and Beverage brands face today – and more importantly, how to overcome them If you're a...

As university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...

Crisis management is something every company needs to implement as part of its business processes It is an essential component of business continuity planning Without a documented plan, how would you handle a crisis You might be thinking...