Tag: content

The tide has turned on AI in video recently There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use But the introduction of Google Flow, the tech giant’s new tool generating...

With festival season here, lets look back at one of this years earlier festivals - the influencer Olympics, more commonly known as Coachella What was once seen as just a festival in the desert has now become a key calendar event for brands and...

As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

We're proud of our Northern roots and are absolutely delighted to announce our partnership with The Northern Powerhouse The Northern Powerhouse Partnership Programme is a collection of esteemed businesses throughout the north of England and aims to...

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to...

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm On the other hand, it's also a platform that when used correctly and effectively, can be...

Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...

The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...