Tag: content

As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

We're proud of our Northern roots and are absolutely delighted to announce our partnership with The Northern Powerhouse The Northern Powerhouse Partnership Programme is a collection of esteemed businesses throughout the north of England and aims to...

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to...

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm On the other hand, it's also a platform that when used correctly and effectively, can be...

Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach Most companies have been able to identify that the three dominating features are Search Engine...

The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...

It goes without saying that press office skills are vital in public relations However, as well as issuing standard releases (eg product launches, company news, events, etc) it's really important to be as proactive as possible when to be successful...