Tag: instagram

Social media continues to evolve fast, and recently there have been major updates across Instagram, Facebook, TikTok, and X From new ways to engage audiences with auto-scroll and music-enhanced posts to fresh communication tools and AI-driven...

When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

A recent study conducted by EnTribe has found that 90% of people no longer trust influencers The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers  In the age of social...

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience However, as more video content continues to be uploaded and promoted, it is crucial...

The algorithms across all social media platforms can be tricky to figure out And the chances are, that as soon as you think you’ve cracked it – they change again! Luckily, there are some methods and ideas to increase engagement levels that stand...

You've probably noticed Instagram's latest addition to the platform; Reels The feature has been around for a few months now and whilst influencer's are uploading in their millions, we noticed not so many brands have found their feet Reels are a new...

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence There...

Social media platform Instagram announced late last year their intention to start hiding likes on users posts Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and...

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and...