From Meta to TikTok shop, here are some social media updates you may have missed this week:
Time spent on Facebook and Instagram has declined
Meta is facing a notable shift in user behaviour. CEO Mark Zuckerberg recently acknowledged a significant decline in the amount of time users spend on Facebook and Instagram. “Facebook’s and Instagram’s share of the amount of time people spend on social media apps has gone down meaningfully,” he admitted.
A key reason, he said, is that personal interactions have largely migrated to private messaging platforms. While Meta has invested heavily in integrating messaging features across its apps, this shift underscores a deeper change in how people connect online.
Contributing to this decline is the meteoric rise of TikTok, which continues to dominate younger demographics with its bite-sized, algorithm-driven content. Additionally, Meta’s reputation has taken a hit due to lingering public mistrust, which some attribute to Zuckerberg’s political associations, particularly his alignment with the Trump administration. These factors combined have challenged Meta’s stronghold on the social media landscape.
AI-generated YouTube creators
In a recent report, YouTube spotlighted the explosive growth of AI-generated creators, also known as virtual influencers.
In 2024 alone, a small sample of just 300 virtual creators amassed over 15 billion views globally across videos, live streams, and Shorts, with over a billion of those views coming from the U.S. This signals a profound shift in what audiences consider engaging, relatable content, blurring the lines between human and AI creativity.
TikTok search ads and e-commerce integration
TikTok is actively testing in-app search ads, aiming to monetise user search behaviour and challenge Google’s dominance in search advertising. This initiative allows brands to target users based on their search queries, providing a more intent-driven advertising approach.
Simultaneously, TikTok Shop continues to expand, integrating shopping features directly into the app. This seamless blend of content and commerce enables users to discover and purchase products without leaving the platform, streamlining the customer journey and potentially increasing conversion rates.
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
For more interesting articles from us check out these posts:
About The Author
