Video content is nothing new but with the introduction of video focused social media platforms, such as TikTok and the launch of Instagram’s IGTV and Reels, concise and consumable content is something more and more users are looking for. Looking ahead at how content marketing will develop in the future, it looks like video will be at the forefront and is here to stay. With that in mind – it’s crucial that marketers look to invest in video to maximise their content.

Here we take a look at the reasons why video is so popular and is leading the way when it comes to content marketing.

Video is leading the way when it comes to content marketing


Video content is versatile and shareable

Video marketing is rising to the top and thriving when it comes to content marketing. According to Biteable, social media posts that contain video get nearly 50% more views than other posts. One reason for this is the versatility of the content that can be produced. You can create tailored video content that directly targets your audience and gets your brand message across in a concise and engaging way – whatever suits your brand style. The possibilities are endless when it comes to video, you can be as creative and adventurous as you like to convey your message – which is why it’s the best content type!

Videos are also more likely to be shared by online users. Bite sized video content from platforms such as TikTok and Instagram reels allows for quick consumption of content, whilst allowing the viewer to share across their social platforms. Consumers are more likely to remember a video that is shorter and has a clear, concise message. This evokes a sense of share-ability and is likely to make users engage more with the content.

Using video is a great way to increase brand awareness

Video marketing is an effective way to increase brand awareness. Across social media platforms including Facebook, Twitter and LinkedIn, video content tends to have the highest engagement rates. Video allows brands to increase brand awareness and reach a larger audience due to the content generally being more engaging and interesting to consumers. Video content allows brands to showcase creativity to existing consumers and attract new consumers as well. It’s an effective way to show brand messages, promote a new product or just show what your brand does. Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product you’ll tend to find that your audience will be more inclined to interact and engage with video content.

Video content tends to have the highest engagement rates on social media

Video content delivers real ROI

Videos are an excellent way to make information more digestible and easy to understand for your audience. For example if you’re wanting to discuss a complicated or sensitive topic, video can allow the message to be portrayed much more clearly. If you have a new product launch a video can help you showcase exactly how the product can be utilised. Videos have enabled marketers to share information in a much more simple, fun and engaging way that is often retained much easier by viewers.

It’s been noted that 64% of consumers are more likely to purchase a product from a website after seeing a video of the item. This return on investment is extremely positive for video marketing. According to Wyzowl’s 2020 report, 89% of video marketers said that video gave them a good ROI. While a further 87% said that video content led to increased website traffic and lead generation. With that in mind – it’s clear that video really is leading the way when it comes to getting results for brands and reaching KPI’s.

Video content delivers real ROI


According to Biteable video is being used more than any other marketing tactic for many businesses. 32% of businesses are using video for sales, while 19% use video for customer support and clarity. Marketers have seen the strength of video content and will continue to incorporate this into various aspects of business plans to meet their goals.

At Prohibition, we know that video marketing is only going to continue to grow that’s why we  work with a range of brands across all sectors to deliver quality videos that help portray everything from a product launch, brand key messages and pieces to camera. Get in contact today to find out how we could help you! Drop us a line at

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About Katie Bibby