It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential? Here’s our top 10 tips to help you out:
Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him!
I had no idea, clue, understanding, gist or hint about Public Relations, the term I like to use for myself in a situation like this is ‘I am a blank canvas’ meaning I have no knowledge but I’m ready to learn and ready to work, so throw all the paint you can on me. Working for 3 months at Prohibition PR, I can now officially say I have knowledge and understanding about Public Relations and its relative Social Media. So here is an abundance of tips that I have learnt from working at Prohibition PR;
With 2012 coming to a close its fair to say that this year has been eventful and with everything that has been going on over the past months people have been talking, tweeting and updating their statuses regarding some of the hottest topics of 2012.
From the incredible success of the London Olympics, the Queen’s Jubilee, Euro 2012, Kate’s pregnancy, oh and that popular erotic novel that got everyone talking, 50 Shades Of grey, 2012 has provided plenty of conversation across the online community and Facebook has released the stories that got people talking on a global scale.
Today’s digital age has made social media the centre of most interactions. This form of communication is increasingly becoming more in demand as company’s use the World Wide Web to deliver their business ideas and marketing messages to consumers. As individuals we are faced with hundreds, if not thousands, of brands every week all of them with one goal to become the best and whilst some succeed others fall well behind.
British boxing has taken another beating after the actions of former World Heavyweight Champion David Haye and Dereck Chisora brought the sport in to disrepute. Haye, who retired after losing the title to Vitali Klitschko, was looking to restart his boxing career by demanding a title rematch during the post-match press conference between Chisora and Klitschko, a video which has quickly spread across social networks.
However, Chisora took offence to Haye’s tactics and the two squared off in an impromptu brawl, with Haye’s trainer Adam Booth receiving a nasty cut on the head from a smashed bottle. Both men may now face jail time with Haye, accused of causing grievous bodily harm, facing the possibility of spending six months to ten years in prison if found guilty. Chisora stands accused of malicious injury and a threat which combined could lead to a six year prison sentence.
Both men are also facing the prospect of lifetime bans from the British Boxing Board of Control. The whole weekend of the fight has seen them face an onslaught of bad publicity due to the behaviour of the two. In the pre-match press conference, Chisora slapped Klitschko in what was seen as a complete lack of respect towards the champion which to him having part of the fight purse suspended.
The irony of all this is that it would be a stupid move for the BBBofC to ban the two fighters. Although having shown no respect towards their own sport and acted in an embarrassing manner, Haye returning to boxing to fight Chisora has the potential to be a high drawing match. Chisora will likely face a form of punishment from the Governing body, while the only way the BBBofC could deal with Haye would be to ban him for life as he is no longer licenced unless they were to broker a deal if he returned to the sport. Promoter of the Chisora vs. Klitschko bout Frank Warren has even hinted that the two fight each other and the winner receives another shot at the World Heavyweight Title. Now how much of a punishment is that?
After much deliberation our client Audio-Technica has announced their top 20 summer tracks following their Sounds of the Summer campaign. They received such a large amount of varied entries they decided the only way to determine the ultimate top summer tracks was to let the public vote on it.
I even vaguely remember seeing a rather tongue in cheek song tweeted by our MD Chris Norton, Umbrella by Rihanna. Is that why the sun has disappeared behind a cloud? Most probably. Anyway, the decision has been made and the public are invited to cast their vote in the Audio-Technica Facebook Poll. There’s even a playlist of the top 20 on the Audio-Technica YouTube channel for your listening pleasure. I must admit I’m a massive fan on ‘I’m Yours’ by Jason Mraz and often find myself gravitating to the live version when browsing on YouTube (see below), true talent. Everything is enhanced with a gnome.