2024 has truly delivered an impressive line-up of marketing campaigns so far, each pushing boundaries and connecting with audiences in imaginative, impactful ways From celebrating life’s little joys to innovative twists on packaging and mental...
Read MoreIn the marketing and communications industry, tapping into key dates on the calendar is a common strategy From major retail milestones like Black Friday and Valentine's Day to more niche awareness days such as National Dog Day or National...
Read MoreYouTube Shorts Get Longer, Threads Surges, and TikTok Challenges Google: What Marketers Need to Know
With the social media landscape ever-changing, it can be hard to keep up with everything Here we’ve summarised everything you might have missed in the social media sphere over the last month The rise of threads: According to recent data from...
Read MoreWe recently hosted a webinar titled From Launch to Loyalty: Cutting Through Food and Beverage, where we dived deep into some of the biggest challenges Food and Beverage brands face today – and more importantly, how to overcome them If you're a...
Read MoreAs university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...
Read MoreIts officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...
Read MoreInfluencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise...
Read MoreIn this digital age, traditional methods of press release writing are no longer enough to stand out Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder Enter SEO...
Read More2024 has been a blockbuster year for UK marketing campaigns, with brands pulling out all the stops to push the envelope and connect with audiences in fresh, creative ways From tech-fuelled outdoor adventures to nostalgia-fuelled marketing moments,...
Read MoreOnline safety measures and the upcoming US general election have been high priorities for social media apps recently, here’s an overview of what changes have been made: Instagram’s new privacy measures: Instagram has just rolled out a...
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