Attention is the new currency As people rethink where they are spending their time and attention online, influencer marketing is changing with them In the past, brands measured success by reach, impressions, and engagement, favouring creators...
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Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead Typically under 15,000 followers, these...
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Author Eve GillPosted on Categories Content Marketing, Influencer Marketing, Social Media, Social media advertising
When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...
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Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...
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