Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...
Read MoreUp to 95% of buying decisions happen in the subconscious Nancy Harhut explains why customers can't tell you why they buy, and how small framing changes shift behaviour Ask a customer why they bought something and they will give you a confident,...
Read MoreThe media is in a state of flux Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next Several options are proving popular, with YouTube, podcast and Substack...
Read MoreWherever you look, companies big and small are launching podcasts Everyone seems desperate to show off their expertise and their latest project, or maybe they just fancy themselves as the next Steven Bartlett or Emily Maitlis But why are so many...
Read MoreAnother month means another round up of PPR news - and what a month it's been! From filming the 50th episode of our 'Embracing Marketing Mistakes' podcast, to a new project win, brilliant coverage and a whole load of great work, August was a...
Read MoreThe world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years But in this episode, our guest's experience is quite the opposite of that Cassie Moyse is a leading magazine...
Read MoreIn our latest episode of our Socially Unacceptable podcast, we discussed how we can understand our purpose and align it with our core values, character, and beliefs We sat down with award-winning author, communicator, and trainer, Andy Green, who...
Read MoreWe've got exciting news! We're launching our Prohibition podcast: Socially Unacceptable' - the podcast where we uncover the untold stories of those who have faced their own fair share of fck-ups, and turned them into opportunities for growth In...
Read MorePodcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages Here we've taken a look at the background of podcasts and...
Read MoreAt Prohibition, we pride ourselves on being at the forefront of trends that allow our clients to stand out as industry leaders Podcasts have recently grabbed people’s attention and become an innovative way to share engaging content They provide...
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