Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re...

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In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...

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We’re not going to teach you to suck eggs You understand the importance of content In fact, you knew that in 2019, and 2018 and the year before that So –what’s really new in content What’s going to get us spinning on our heels in 2020,...

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Social media advances at an incredibly rapid rate Thanks to constantly shifting algorithms, what works this month might not work next month Staying on top of it all is essential, otherwise you'll be left behind But as anyone in the industry knows,...

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Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services  However,...

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It goes without saying that press office skills are vital in public relations However, as well as issuing standard releases (eg product launches, company news, events, etc) it's really important to be as proactive as possible when to be successful...

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In the age of the tech giants, social media is thriving People find communicating with one another around the world as easy as tapping your screen (quite literally) With this in mind, brands have found it essential to have an established online...

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Crafting Winning Social Media Strategies Social media has been increasingly growing over the last couple of decades So much, so that social platforms like Facebook, Instagram, and Snapchat have become a vital source of information and news This is...

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The rise of video content has made it an exciting time to have a presence in the production industry As we transition into 2020, emerging technologies are continuing to change the way we build and consume content New equipment, formats and...

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One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms In recent years, social media platforms have become a tool heavily...

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