Prohibition blog

Prohibition blog

Community management – why social media has to be more than just posting

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brand’s reputation and increasing its presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

Read More

Celebrating new voices in academia – Emerald Publishing’s International Women’s Day 2019 campaign

At Prohibition, we relish the opportunity to work on topical issues close to the hearts of many. Gender equality is a hot topic and touches the lives of so many people all around the world, and that’s exactly why we were delighted to work with Emerald Publishing on their ‘New Voices’ campaign. Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign.

Read More

Sealy scores with new partnership deal kick-off

As we launch head on into our spring campaigns, it’s an exciting time across the board at Prohibition, but for one of our clients it allows us to get stuck in with some of their exciting sponsorship partners – a great chance to exercise our PR muscles in the world of sport!

Read More

Goldsmiths 2019 bridal campaign – The Perfect Match

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients.

This week saw the launch of our latest bridal campaign for Goldsmiths. We were tasked with creating content encouraging soon-to-be engaged couples around the UK to consider buying their engagement ring and wedding rings together – rather than the more traditional route of buying the engagement ring first. Goldsmiths offers some stunning bridal sets that can help to cut down on costs, without   comprising on style or diamond quality – THE PERFECT MATCH.

Read More

Starting a career in PR, why it’s so much more than press releases and media pitching

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage.

Read More

Ways AI will change the PR and communication landscape within the next ten years

Thinking beyond AI’s direct impact on ‘me’

The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs. In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. But, how often do we consider it as a wider influence. Thinking outside of the box in terms of ‘how will this impact me’, and broadening the conversation to, ‘how much will this impact my clients, and their offering, and the way their customers interact and engage’.

Read More

Social ad best practice – five things you’re doing wrong and why

What is Facebook Advertising?

Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. Facebook advertising has become known within the industry as one of the cheapest ways to advertise online, over Google PPC and traditional web ads. When used correctly, advertising on Facebook can also be much more targeted than other forms of advertising, making it even more effective – no wonder that in 2018, it controlled a 20% share of the entire digital advertising industry.

Read More

The dying art of media relations, how can PRs remain relevant despite the changing media space?

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. Often PR gets called into question for its effectiveness. Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever.

Read More