Prohibition blog

Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...

In June, I was fortunate enough to represent Prohibition at the annual Worldcom Young Professionals meeting in Budapest alongside my colleague, Liv   Worldcom is a global network of independent PR agencies, with over 2000 communications...

A business podcast earns attention no blog post can match, but it only produces leads when it sits inside a wider content system that leads somewhere We called our first show Socially Unacceptable We thought it was a great brand name that made us...

Every food and drink brand wants a viral moment  The frustrating bit Some brands seem to stumble into them whilst others spend months planning campaigns that barely make a ripple  When you look at the food and drink brands that have...

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer...

A crisis used to be over once press coverage died down and Google's front page moved on It isn't any more ChatGPT, Gemini, Claude and Perplexity now answer questions about your brand directly, and there's real evidence these tools skew negative in...

Attention is the new currency  As people rethink where they are spending their time and attention online, influencer marketing is changing with them In the past, brands measured success by reach, impressions, and engagement, favouring creators...

In a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...

Our first State of Social Media 2026 report surveyed 222 senior UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight line...

If you don't shoot, you won't score And when it comes to the FIFA World Cup, brands are already lining up their best chances The World Cup has always been a commercial powerhouse, but the 2026 tournament already feels different Hosted across...