It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...

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Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop...

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The media is in a state of flux Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next Several options are proving popular, with YouTube, podcast and Substack...

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From lockable Instagram reels, Reddit business updates and TikTok live improvements, here’s what you may have missed: Instagram introduces lockable reels Instagram is testing a new feature that allows creators to share lockable Reels, videos...

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Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...

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Another month, another ads round-up 2025 is looking like the year of AI updates with Meta, TikTok and LinkedIn constantly adding new AI features which are detailed below Along with this, video continues to grow with new placements rolling out across...

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It’s no longer a question of if AI is reshaping the PR industry - it’s how far the ripple effect will go From predictive analytics and content creation to influencer vetting and crisis simulations, AI has burst onto the scene with both promise...

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Wherever you look, companies big and small are launching podcasts Everyone seems desperate to show off their expertise and their latest project, or maybe they just fancy themselves as the next Steven Bartlett or Emily Maitlis But why are so many...

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From Meta to TikTok shop, here are some social media updates you may have missed this week: Time spent on Facebook and Instagram has declined Meta is facing a notable shift in user behaviour CEO Mark Zuckerberg recently acknowledged a...

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In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers...

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