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How to be legally compliant on social media

Yesterday morning. the Prohibition team jointly organised a successful breakfast seminar exploring the important issue of legal compliance in social media.

Held in conjunction with leading Intellectual Property law firm, HGF, the central-Leeds seminar was attended by 50 marketing and legal professionals from across the region.

HGF 1Social media undoubtedly provides brands with fantastic opportunities to promote themselves and powerfully engage directly with their customers and stakeholders, as many well-publicised cases show. However, social media can also be a huge trap for those unaware of the potential legal consequences.

The increasingly blurred boundaries between professional and private social media use can pose challenges for organisations, as employees unwittingly go “off message” in their personal social media networks.

These issues were explored in two short, but lively sessions, from Anthony Gold, Partner at HGF, and Chris Norton, Managing Director of Prohibition, as both talked through the challenges, opportunities and risks for brands seeking to expand their use of social media, whilst also discussing some of the key tools for success in this area.

The event was the latest in a series of seminars from Prohibition, exploring all aspects of social media best-practice. Our next events cover online crisis management, and take place at Yorkshire Sculpture Park and Ramside Hall in Durham.

Prohibition shortlisted for 2014 CIPR ‘Outstanding Small Agency’ award

What a way to end the week! Here at Prohibition, we’re delighted to announce that we’ve been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

The CIPR PRide Awards for the Yorkshire and Lincolnshire region are hosted yearly at the Queens Hotel in Leeds, and recognise the highlights from the PR industry in the area for the calendar year. Dedicated to showcasing the work of leading PR teams and consultancies, we’re delighted to say that we’ll be in attendance, enjoying the event again this year.

The nomination for 2014 isn’t the first time the Prohibition team have been acknowledged by the CIPR, having taken home the Gold Award in 2013 ‘Best Use of Digital’ category for our Student Wire campaign.

The great news continues to add to what has been a record breaking year for us, which has already seen our agency double in size, move to larger office and appoint a number of new staff members. We can’t wait to head to celebrate at the Queens Hotel on 27th of November and face off against some of the best agencies in the area. Fingers crossed, and we’ll see you there!

Our MD is speaking at the Social Media Panel event in Leeds tomorrow

Are you busy tomorrow? If not, you might want to make your way over to the Adelphi on Hunslet Road as our MD Chris Norton is speaking at a free seminar on the benefits of using social media for business. It’s the second of four seminars to be held by the organisers of this year’s Leeds Digital Festival. We attended the launch of the Festival’s new identity last week that we wrote about on Prohibition PR’s blog.

The Yorkshire Evening Post covered the event the other day. It is kind of a Q&A session with some of the leading lights on social media in the region and we will be debating some of the hot topics on this area including social media strategy, objective setting, measurement, as well some of the tools used by agencies.  The others on the panel include Paul Rayment of Dubit, Nathan Lane of Bell Pottinger, Ally Manock of Brass, James Newman of Finn PR, Jen Holmes of The Friendly Copywriting Company, Monica Tailor of kilo75, Kristal Ireland of Propaganda, Liz Cable of Reach Further and Adrian Johnson of Umpf .

If you want to come along you can register for one of 100 free places, visit https://www.leedsdigitalfestival.com/lunch. The hashtag for the event is #socialmediaLDF.

We will look forward to seeing you there.

Prohibition PR a PR Company based in Leeds and York

Prohibition PR is a specialist PR agency which advises businesses of all sizes on how to use public relations and social media effectively. As a Yorkshire based business we cover the ever-changing public relations, marketing and digital sectors. Our objective is to help companies, of any size, communicate more effectively both online and offline.

As a business we help our clients engage online properly raising their profiles and in-turn improving their overall business performance. Although we are thoroughly focused on online communications, we hold the strong belief that the strategic discipline of public relations should be engrained in all of our team. We firmly believe that a company which has a team of experienced public relations practitioners is always best placed to advise and engage with these new and evolving communities.

Our team is made up of leading specialists in their relevant fields. We have industry specialists in web design, web development, business development, search engine optimisation, digital marketing and online word of mouth.

Our managing director, Chris Norton, is an award-winning public relations practitioner, with more than ten years’ experience in the PR industry having worked both in-house and in a number of consultancies. He is listed in the UK’s top 15 PR bloggers and his blog posts and articles on social media have appeared in a variety of marketing titles such as PR Week and Revolution. You can check out his blog Norton’s Notes here: www.chrisnorton.biz.

Prior to working as Head of Campaign Strategy at his previous employer, Chris worked at one of country’s largest national consultancies where he was responsible for planning, directing and delivering a variety of public relations programmes for clients including the Institute of Directors, Land Rover, Learning & Skills Council, Lloyds TSB autolease, Camelot, Bradford Council, Leeds Chamber of Commerce, Department of Culture, Media and Sport, Home Office, Mitchell’s & Butlers and several projects for BT. He was also seconded to work in Learndirect Business’ marketing team to help set-up an in house role.

Most recently he has directed a large social marketing project for the NHS and been heavily involved in traditional PR and social media campaigns for a variety of clients. Some of the latest campaigns he has been involved with include projects for Sony Ericsson, Phillips, SOTO, Fronter, NHS, 4X Currency Corporation, 186K Ltd and energywatch. In January 2009, his team won the CIPR’s Grand Prix award for Outstanding Small Consultancy of the Year.