We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. So, here’s a look at some recent campaigns that have caught our attention…

Lego celebrates its 90th anniversary in style

Lego have commissioned a 15-acre maze design at York Maze to celebrate their 90th anniversary! Believed to be the world’s biggest Lego mini-figure, the aerial view shows a 492ft Lego character cut into the maize plants, with ’90 years of play’ along the bottom.

While the design is impressive in itself, the maze is fully functional and there are six Lego mini-figure boards hidden throughout for visitors to find. The maze is a great way to celebrate their anniversary – it’s a stunt that looks visually impressive making for great social media content and is one that has definitely got the brand talking, great work Lego – oh and happy anniversary!

Deliveroo crack down on thieving seagulls

According to recent research, 53% of Brits have had food stolen by seagulls while dining al fresco – and Deliveroo have had enough! The food delivery company launched ‘Chipwatch’, a mobile team deployed on Brighton and Scarborough beach on two dates in July, in a bid to protect beach-goers precious snacks.

‘Chipwatch’ consisted of dedicated zones patrolled by a crew armed with deterrent devices such as umbrellas and decoy hawks, and they even teamed up with an ornithologist to create a song to deter birds called ‘Bye Gull Bye’. This is a really fun campaign that takes a well-known (and very real!) issue and puts a fun spin on it. We’re not surprised that this one resonated so well on social media – great work Deliveroo!

Sainsbury’s release billboard in support of the Lionesses

Ahead of the Women’s Euro final, Sainsbury’s released a billboard asking people to ‘Sing it for the Lionesses’ – with images of a swede, a carrot, and a lime!?

While many wondered what on earth fruit and vegetables had to do with supporting the Lionesses, others quickly cottoned on to the message. Saying ‘swede-carrot-lime’ quickly sounds like ‘Sweet Caroline’, a nod to the hit song turned fan favourite chant. A clever but simple campaign for Sainsbury’s, highlighting that using topical news as a hook and doing it well can pay off – with it picking up good traction across press and social media.

Get the Greggs look

After selling out their first collection back in February, Greggs and Primark have teamed up once again to drop the second of their clothing collabs. The ‘Primark x Greggs Summer Garms’ festival collection consists of Greggs-branded t-shirts, hoodies, and even swimsuits and clogs.

Greggs have been actively promoting the collection on social media with some really fun posts around what the collection includes. They recently posted a photo of someone holding a clog to their ear with the caption ‘Hello Vogue? Is that you?’’. They’re clearly not afraid to exploit the ridiculousness of the merch and social media users are loving it, resulting in high engagement rates.

London Zoo’s hard-hitting conservation message

A display in the crocodile enclosure at London Zoo has gone viral – a crocodile skin handbag where the endangered Siamese crocodile should be.

The display aims to promote awareness of the role humans have to play in habitat loss and endangering species. It’s estimated that there are only between 500 – 1,000 Siamese crocodiles left and the handbag is one of the items produced from these animals in the illegal wildlife trade. The display has been at London Zoo for a few years but has recently gone viral due to a Twitter post from a visitor to the zoo, receiving over 400k likes – don’t underestimate the power of social media!

Heinekin’s ‘Heinekicks’

Have you ever bought shoes that were filled with beer? Of course you haven’t – but now you can! Heinekin have created limited-edition trainers they’re calling ‘Heinekicks’ which have beer-filled soles. The trainers have been designed to promote their new beer, Heinekin Silver, donning the clever slogan ‘Beer for your sole’. The tongue of the shoes also contains a handy bottle opener for beers on the go! We think this is a real original idea and taps into their audience.

For more interesting articles from us check out these posts:

  1.  Top Food and Drink PR Campaigns from 2022 So Far
  2. Why it’s important to secure coverage for your product
  3. The best and worst PR campaigns of 2022 so far

 

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on  0113 430 4160.