In a fast-paced digital landscape where trends, news, and discussions can occur almost instantly, making sure your PR strategy stays ahead is key This is where reactive PR comes into play, and this is how to make it work for you and your...
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It’s the age old challenge for start-ups, PR execs and marketers Is there really a hard and fast way to pitch to a journalist successfully This is a great question, and one that comes up more and more in our workplace, at social events and at...
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This current time is a period of change and adaptation for many – including journalists The news agenda has changed and what once might have been front page news simply might no longer be of interest As the UK adapts to lock-down life, the content...
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