When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...
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Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach engaged audiences and shape purchasing decisions in ways a brand can rarely...
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The tide has turned on AI in video recently There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use But the introduction of Google Flow, the tech giant’s new tool generating...
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Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop...
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The media is in a state of flux Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next Several options are proving popular, with YouTube, podcast and Substack...
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In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers...
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April Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight In 2025, UK brands went all out, with some winning headlines and others raising eyebrows From footlong-flavoured shakes to...
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2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and...
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Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...
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In recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...
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