In the marketing and communications industry, tapping into key dates on the calendar is a common strategy From major retail milestones like Black Friday and Valentine's Day to more niche awareness days such as National Dog Day or National...
Read MoreIn this digital age, traditional methods of press release writing are no longer enough to stand out Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder Enter SEO...
Read MoreKeeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...
Read MoreOne of the most effective tools to ensure target messages reach the right audience is the PR newswire But what exactly are PR newswires, and why should they be considered as a useful tool Here we will take a deep dive into the tool and explore the...
Read MoreSometimes, finding the right answer can be a challenge We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on Gone are the days of...
Read MoreYou did it You survived January While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world It’s the first campaign round up of 2024 – and here’s what we’ve loved so...
Read MorePublic relations can be compared to the typical ‘finding a needle in a haystack’ analogy There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce So, how do you...
Read MoreIn the fast-paced world of public relations, staying ahead of the curve is essential for crafting impactful campaigns that resonate with target audiences Newsjacking, in simple terms, is strategically aligning your brand or message with trending...
Read MoreWe are very pleased to share that we won two CIPR Yorkshire and Lincolnshire PRide Awards this year! We received gold awards for: Best Use of Media Relations: The Play Panel This campaign saw us launch the new play area at Stockeld Park,...
Read MoreWe're back this month with another meet the team! For October, get to know all about our qualified sailor and How long have you been at Prohibition This week actually marks my one-year anniversary at Prohibition It has absolutely flown by, and...
Read More