Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...
Read MoreIn today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed Because of this, effective PR campaigns that are innovative...
Read MoreIn the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you...
Read MoreI’m sure you don’t need me to tell you that utilising social media can be great for your business But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook...
Read MoreSetting that first foot onto the career ladder can be quite daunting in this era of extreme job competition Just a fresher, recently graduated or with no experience of anything at all - these three things can seem to limit your opportunity to bag...
Read MoreWhat a headline – as if you haven’t read that a thousand times before on social marketing sites But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing...
Read MoreThinking about entering the world of PR Here are five top skills you’ll need, along with five handy tools that will help you out along the way...
Read MoreConsider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’ Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more...
Read MoreJust over a year ago I started a blog It was more of a cathartic exercise than anything work-related, but it has provided me an invaluable insight into what works for online influencers and what's an absolute turn off With this in mind, I've put...
Read MoreIt is fair to say that it seems that everyone these days is glued to social media Whether it’s a continuous stream of tweets or a Selfie in every location known to man we are now a generation obsessed with sharing...
Read More