It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...
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The media is in a state of flux Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next Several options are proving popular, with YouTube, podcast and Substack...
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From lockable Instagram reels, Reddit business updates and TikTok live improvements, here’s what you may have missed: Instagram introduces lockable reels Instagram is testing a new feature that allows creators to share lockable Reels, videos...
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Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...
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Another month, another ads round-up 2025 is looking like the year of AI updates with Meta, TikTok and LinkedIn constantly adding new AI features which are detailed below Along with this, video continues to grow with new placements rolling out across...
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From Meta to TikTok shop, here are some social media updates you may have missed this week: Time spent on Facebook and Instagram has declined Meta is facing a notable shift in user behaviour CEO Mark Zuckerberg recently acknowledged a...
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From the ongoing US TikTok deal, to deepfakes and child-safety online, here are some social media updates to be aware of: US TikTok deal: Deadline extended amid uncertainty President Trump has granted a second 75-day extension for TikTok to...
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With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...
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Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...
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Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...
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