Category: Digital Marketing

As university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...

Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...

2024 has been a blockbuster year for UK marketing campaigns, with brands pulling out all the stops to push the envelope and connect with audiences in fresh, creative ways From tech-fuelled outdoor adventures to nostalgia-fuelled marketing moments,...

Online safety measures and the upcoming US general election have been high priorities for social media apps recently, here’s an overview of what changes have been made: Instagram’s new privacy measures: Instagram has just rolled out a...

We all know by now that TikTok has been leading the influencer marketing wave in recent years With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and...

Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...

This month we've seen more features to every advertising platform which all marketers should be aware of More AI advancements mean more AI features are coming to Meta and TikTok While LinkedIn adds new newsletter boosting option to its offering...

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you...

As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...

As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates AI takeover In an interview, Meta CEO Mark Zuckerberg...