Category: Digital Marketing

Online safety measures and the upcoming US general election have been high priorities for social media apps recently, here’s an overview of what changes have been made: Instagram’s new privacy measures: Instagram has just rolled out a...

We all know by now that TikTok has been leading the influencer marketing wave in recent years With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and...

Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...

This month we've seen more features to every advertising platform which all marketers should be aware of More AI advancements mean more AI features are coming to Meta and TikTok While LinkedIn adds new newsletter boosting option to its offering...

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you...

As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...

As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates AI takeover In an interview, Meta CEO Mark Zuckerberg...

In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image One popular tactic is gifting products to influencers While this approach can offer numerous...

Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform...

With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes For ease, we’ve outlined some recent social media...