With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...
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As we kick off 2025, social media platforms are already making major updates that impact us advertisers From Meta’s decision to keep community notes off paid ads to Instagram’s new tool for testing content with fresh audiences, there’s plenty...
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All About Ads: Meta’s AI Advantage Suite, TikTok’s Revamped Academy and Streamlined Campaign Set Ups
In the ever-evolving world of social media marketing, staying ahead of the curve means embracing new tools and strategies From Meta’s expanded AI-powered Advantage suite, to TikTok’s revamped Academy and automated Smart+ targeting, platforms are...
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Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...
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Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform...
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Understanding social PPC for your business Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy Why you may ask! Because digital marketers are finding an increase in performance with pay-per-click advertising...
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