Another month, another ads round-up. 2025 is looking like the year of AI updates with Meta, TikTok and LinkedIn constantly adding new AI features which are detailed below. Along with this, video continues to grow with new placements rolling out across platforms constantly. Here’s the latest updates!
Advertisers to test experimental AI features for Meta ads
With continuous development on Advantage+, Meta is constantly looking at ways to implement new tools across its platform. In a new program, users will be able to gain access to new experimental AI ad features before their official release.
At the moment, Meta has only stated that this will be for its generative AI features, and note that this will only be available for a small percentage of advertisers to check the performance of the feature and suitability. Could we see Meta roll this out for all new advertising features in the future?
Meta highlighting opportunity scores more within Ads Manager
As most Meta advertisers will know, there is an opportunity score for each campaign that is run within Meta’s Ads Manager. This gives a score out of 100 based on the set-up of the campaign and if your campaign is set-up in-line with what Meta recommends (often recommending to use Advantage+ across all factors of the campaign).
Meta is now pushing this more, adding a pop-up when you first open Ads Manager to remind those who aren’t as familiar with campaign set-up to use this as guidance. For those advertisers who are new or don’t have a lot of experience with setting-up campaigns, this is a great feature to use to guide you. The suggestions are based on other top performing campaigns, however they are AI generated and from experience, don’t always help with performance.
A new dedicated AI assistant for TikTok in-app sellers
Continuing the AI news updates, TikTok has now added a dedicated AI assistant for those who sell products in-platform. This new feature is available within its Seller Assistant within TikTok commerce management tools and is available at any time to support in-app sellers.
The new AI assistant, can help advertisers by giving advice on listing approaches, share access to key insights and performance data and also give the user personalised recommendations on marketing approaches.
This seems like a great update for those new to the platform, or those who need a quick and easy place to ask questions relating to their product sales.
New ad placements coming to Pulse campaigns
Pulse campaigns on TikTok allow advertisers to place their content next to the top content on the platform. This is worked out through view and engagement numbers on content. Within this there is a Pulse Premiere option, where advertisers can place their content next to opted in brand accounts with large followings.
In a new update, TikTok has now added more accounts to its premiere listing, such as Disney, ESPN and Buzzfeed. Along with this, there are also new features added to Pule Core, with the following new placements: Custom Lineups, Max Pulse, Category Lineups and Seasonal Lineups. This gives advertisers a wider variety of options when planning their pulse campaigns.
New video placements are coming to LinkedIn
Following the theme of new placements, LinkedIn is also introducing new video placements. This follows LinkedIn’s push to have more videos being shared on the platform, with the introduction of vertical videos to its feed.
In this new update, LinkedIn is adding First Impression Ads, this will enable marketers to ensure their video is the first video ad on its audience’s feed. Adding to this, LinkedIn is also expanding its TV placements to include LinkedIn ad promotions on platforms such as Paramount, Roku and Samsung ads.
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