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Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...

Update: We have a more recent article and you can check out our top PR Crises from 2021 We’re just about halfway through 2020 and already a selection of PR crises have occurred Some have taken place due to campaigns by PR and marketing teams not...