
From lockable Instagram reels, Reddit business updates and TikTok live improvements, here’s what you may have missed:
Instagram introduces lockable reels
Instagram is testing a new feature that allows creators to share lockable Reels, videos that are only accessible to users who enter a secret code. This could be a great tool for content exclusivity and fan engagement.
Artist, The Weeknd was the first to use the feature publicly, launching a teaser from his new film Hurry Up Tomorrow. The clip was viewable only to fans who successfully guessed the password.
A Meta spokesperson commented: “The new hidden Reels feature lets you unlock exclusive content with a password. Instagram is testing this as a way for creators to build excitement and buzz around exclusive content.”
Once rolled out more widely, lockable Reels could serve as a powerful monetisation tool, ideal for creators looking to reward superfans, promote launches, or offer sneak peeks to select audiences.
Reddit Pro adds business profile tools
Reddit has expanded its Reddit Pro features with a new tool designed for business users. Companies can now easily build out profile bios and descriptions during sign-up.
In a post on May 8th, Reddit stated: “With our improved set-up process, populating a profile bio just takes two steps. All businesses have to do is provide their official website and choose one of several suggested descriptions.”
This update encourages more businesses to establish a presence on Reddit as it continues to position itself as a marketing-friendly platform.
TikTok enhances live shopping with DMs
TikTok has rolled out a new direct messaging feature during livestreams, a win for creators and brands running live shopping events. The update enables viewers to send messages to sellers in real time, boosting potential sales.
This feature builds on TikTok’s growing e-commerce platform. TikTok Shop was expected to hit $18.5 billion in annual revenue by the end of 2024.
With TikTok leaning into live commerce and enhancing user interaction tools, expect livestream shopping to become a core part of the platform’s experience heading into the second half of 2025.
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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