Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services However,...
Read MoreIt goes without saying that press office skills are vital in public relations However, as well as issuing standard releases (eg product launches, company news, events, etc) it's really important to be as proactive as possible when to be successful...
Read MoreIn the age of the tech giants, social media is thriving People find communicating with one another around the world as easy as tapping your screen (quite literally) With this in mind, brands have found it essential to have an established online...
Read MoreCrafting Winning Social Media Strategies Social media has been increasingly growing over the last couple of decades So much, so that social platforms like Facebook, Instagram, Snapchat and TikTok have become a vital source of information and news...
Read MoreThe rise of video content has made it an exciting time to have a presence in the production industry As we transition into 2020, emerging technologies are continuing to change the way we build and consume content New equipment, formats and...
Read MoreOne of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms In recent years, social media platforms have become a tool heavily...
Read MoreThe realm of media and entertainment are becoming increasingly competitive Currently, there are thousands of digital video providers, all vying for input and publicity In this climate, public relations agencies face a colossal struggle to remain...
Read MoreIt’s hard to believe that it’s already been more than two weeks since the CIPR Yorkshire and Lincolnshire Pride Awards held at the Queen’s Hotel in Leeds As we all filed into the venue and found our seats, it’s safe to say that the team was...
Read MoreKeeping up with Facebook’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to...
Read MoreChristmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs From a classic red truck, to lovable characters and heartwarming stories...
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