Viewing posts tagged CIPR

Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18

Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards.

This is the night where all the staff get glammed up and ready to celebrate (or commiserate), with a few glasses of fizz along the way and it’s always a bonus if we win.

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017!

The CIPR said:

 “Prohibition was a clear winner in this category. Whilst demonstrating clear business growth and new business wins, the agency really stands out thanks to its commitment to nurturing talent and keeping it in the region. Our industry is changing rapidly, but the agency demonstrated that its focused on staying ahead of the local competition by ensuring campaigns are fully integrated, combining social and digital with traditional PR.”

Not only did we win the highest award of the evening, the team also received the Silver Award for ‘Best Use of Digital’ with ‘The World’s Largest Sleep Census’ for our client Sealy UK, as well as ‘Best Use of Social Media’ for our campaign called ‘Making Christmas Real Again’.

Thanks to our wonderful team for their hard work over the past year. We can’t wait to see what 2018 brings!

Prohibition wins Prolific North’s Best Integrated Communications Campaign

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released.

The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

This year sees our ‘Dial a Direwolf’ campaign shortlisted for Best Low Budget Campaign thanks to the help of our furry friends who roamed around Leeds, creating a buzz about the new pop up Game of Thrones bar in The Light Shopping Centre. We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld.

Finally, we have also been shortlisted for the prestigious award of Outstanding Public Relations Consultancy, something we could have only dreamed when we were a small team of three back in Chris’ garage.

Much to our excitement, we have already seen one win this year at the Prolific North Awards from our work with florist, Interflora, for Best Integrated Communications Campaign. As a specialist PR and social media agency, integrated PR campaigns are our thing – so it was great for our expertise to be recognised at this year’s awards.

The campaign was birthed from our research, which found the worst and best dates to have a birthday, and was implemented during Christmas time. As any PR practitioner will know, it is difficult to ‘cut through the noise’ during the festive season, so it was hugely important for us to focus on anything but Christmas gifting.

As a team, we came to the decision to run a second phase of the campaign the following summer, focussing on the best date to have a birthday, which was in July.

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’.

The video saw a huge surprise birthday party stunt in Southampton, which included a flash mob, a horse-drawn Disney themed carriage and afternoon tea with all of her friends and family at an exclusive Southampton hotel. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards. In 2016 we managed to scoop up Best Consumer Relations Campaign for the ‘Worst Birthday’s’ campaign with Interflora and in 2015 we won Outstanding Small Consultancy, so our fingers are crossed that the 2017 PRide Awards brings us something to smile about.

We find out if we have been successful on the PRide Award night on the 30th November so you can count on us keeping you updated then. In the meantime, fingers crossed!



Prohibition – Outstanding Small Consultancy in Yorkshire & Lincolnshire

If you follow us on social media, you may have noticed that this week was the CIPR Yorkshire & Lincolnshire PRide Awards.

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

It’s always nice to win awards, and we were particularly thrilled to scoop two. Outstanding Small Consultancy and Best Integrated Campaign for our ‘Motherhood – the hardest job in the world’ campaign with Interflora earlier in the year.

The CIPR said “The judges were highly impressed by Prohibition’s ability to deliver a creative response to a very challenging brief, utilising a variety of channels and achieving high audience reach across traditional, social and online media. The strong evaluation data presented within the entry, especially in relation to metrics on audience shares of content, made this entry stand out as a worthy winner.”

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

To celebrate Mother’s Day, we developed an app that allowed mums to input the different tasks they carry out, along with their average working day. This was cross-referenced with our central data to produce a salary. Users could then share their scores on their social networks and challenge their friends. We also recruited a mum mentor/online influencer, Jessica Chivers, to provide advice on motherhood with guest features.

The aim was to secure at least 25% share of voice around Mother’s Day. The result led to Interflora having a share of voice of 83%, beating brands like Moonpig and M&S.

We specialise in integrated campaigns – but creative ideas and strategic insight also need to be rooted in campaigns for them to be successful and we are thrilled that our work has achieved such prestigious recognition.

80PRide-2015-Gold-Winner-ButtonOutstanding Small Consultancy was a surprise and honour to win. The judges recognised our hard work and said: “Prohibition’s entry showed that they went through a period of strategic soul searching and have created business objectives that are clear and achievable, providing the agency with clear differentiation in their market sector.

“Prohibition’s commitment to nurturing the industry’s young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse.

“A clear sign that the agency is well on the way to achieving this goal was demonstrated by a campaign for Interflora that was one of the most creative uses of PR techniques to generate conversation that the judges have seen in a long time.”

Thanks to our wonderful team for their hard work over the past year and we look forward to creating more award winning campaigns in 2016.


Prohibition PR CIPR Yorkshire & Lincolnshire PRide Awards 2013!

We are thrilled to announce that Prohibition PR has been shortlisted for both ‘Best Use of Social Media’ and ‘Best Use of Digital’ for the CIPR awards for Yorkshire and Lincolnshire.

We have been shortlisted for both of these awards because of one of our current campaigns ‘The Student Knows Best’. This is a campaign for a client of ours, Phoenix Software ‘Student Store’ who wished to engage with students more effectively. Central to this campaign was the creation of the new online community Studentwire. It focuses on all aspects of student living from how to make cheap meal to the cheapest holidays. In order to ensure we engaged with students, we created the online community to be written by students for students.

We are so proud to be shortlisted. The team here at Prohibition PR have been working really hard on achieving the highest quality PR and online communication…and it looks like all the hard work has paid off!

We are now looking forward to the dinner at The Queens Hotel in Leeds.

For any more information about CIPR and the full shortlist, please click here.

Prohibition PR MD Writes Chapter for Best-selling Book!

Prohibition PR MD Chris, along with three other Yorkshire PR professionals, has written a chapter for ‘Share This Too’: the sequel to the best-selling PR book of 2012, ‘Share This.’

‘Share This Too’ is a practical guide to social media, supported by the Chartered Institute of Public Relations (CIPR).  Based purely on pre-sales figures, the book is already at the top of Amazon’s hot new releases in Sales and Marketing, and is also in the top 20 PR books.


The 33-chapter book is full of tips and guidance from PR, social media and digital marketing experts, and is an ideal read for anyone looking to professionally manage their online communications presence. ‘Share This Too’ evaluates what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Chris’ chapter on ‘Crisis Management’ includes practical guidance on how to effectively manage communications in an unforeseen crisis, and best practice for this scenario with regard to managing reputation and communication with its publics.

Share This Too is widely available from today in both hardback and digital formats with an RRP of £19.99.  Congratulations Chris!

The best PR people in Yorkshire fight for the title of Quiz team of the year

Last night I was a busy bee again hosting my one big charity event of the year – it almost kills me. No doubt if you follow me on Twitter, you will have seen me banging on about the charity pub quiz I organise for the regional committee of the CIPR. I bore myself with the amount of ticket pushing I do but as it’s all for a good cause so I try and make sure I do it just the once a year.

The event was in its third year, and if I am honest, seems to be creating a bit of a cult following – for which I am very grateful. Most of the regions’ best PR agencies took time out of the busy schedules to meet up at the Alea Casino and get together to have some fun. I chose the casino as it means we can collectively take over the entire top floor and have the bar all to ourselves as I know how thirsty some in our industry are.

We had well over a hundred people again this year and the proceedings went on until late with several different quiz rounds from pot luck, general knowledge through to music in films. It was an extremely close run thing this year with the longest game of lucky numbers (a legally different game to bingo you understand) I have ever played packed in between rounds. Unbelievably, last year’s champions QUIZ TEAM AGUILLERA brought their trophy with them and boldly told me they were going to win again. Even more unbelievably they actually did it. So well done to their team on a great result. I wonder if they will be bringing both trophies next year? In the first year, the table I was on actually won but sadly this year it wasn’t to be but we we didn’t do too badly as we came joint sixth with a quiz name that I am not repeating.

I just wanted to write this post just to say a huge and special thank you to everyone that came along and bought tickets to last night’s event. I know how busy everyone is and I know we all have homes and busy social lives to enjoy. So to see friends and former colleagues from across the region from the likes of Grayling, Hatch Communications, Raw Creative, the University of Leeds, Yorkshire Post, Yorkshire Evening Post, Finn, Clear Silver, Network Marketing, IseePR, Brand8, Turnkey, Approach, Campus and my lot from Prohibition PR and Lucre was truly brilliant and that is one of the reasons I love doing it.

It’s a fun event and it’s great to get everyone from the PR industry in one room together rather to have fun. We have a great industry in this region and I believe we should have more social events which get us together. With that in mind last night we managed to raise well over £1,000 for the cancer charities that looked after Nigel Scott in his final days  – so that means I am very happy today.

And in case you are wondering, last nights leader board looked like this:

Leeds PR agencies battle it out to find the best in CIPR Yorkshire pub quiz

It’s hard to believe that it’s been almost a year, but we are very excited here at Prohibition to be involved in organising the annual CIPR Pub Quiz, in the memory of an old dear friend, journalist Nigel Scott.

As many of you may know, Nigel, the former business editor at the Yorkshire Evening Post, sadly died of cancer in 2009, and for the last two years our MD, Chris Norton, has organised the quiz event which invites PR consultancies, freelancers and in-house PR teams from across the region to remember Nigel and to raise money for the charities that helped him in his final days.

The previous events have been a great success with more than 200 people attending last year and a fund of £2,000 being raised for the chosen charities – Prince of Wales Hospice, Pontefract and Macmillan Cancer Support. Nigel’s close family attended the previous event and we all look forward to inviting them back again this year too.

After last year’s success, the CIPR has decided to hold the event at Alea Casino at Clarence Dock again and are inviting people from the Leeds PR and Media world to have fun and battle it out for the ultimate title and raise some money for a couple of great causes in the meantime.

The event will be on Thursday 4th October and proceedings will kick off early evening. Tickets are priced at £20 per person, which helps towards the cost of the food – supplied by the award winning James Martin restaurant – and the rest of the proceeds will go to the chosen charities. You have the option to book a table for ten for your group, or a spot just for yourself.

Unfortunately as a team we have never won the quiz, but the Prohibition PR team is already swatting up for success at this year’s event. It would be great to see some new faces this year so why not book yourself a place now:

See you there.