Author: Ella Cairns

COVID-19 has hit the global economy like a tsunami – wiping out everything and everyone in its midst The ripples and rumbles were detected early on, but we think we speak for the majority in saying we underestimated its titanic...

When it comes to social media marketing, many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have However, whilst channels such as Instagram and Facebook may be synonymous with...

Leeds based communications agency, Prohibition has appointed three new members to its team following a period of significant growth The news comes following another record year for the Integrated PR specialist, which only last month was listed for...

Thinking beyond AI’s direct impact on ‘me’ The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs In fact, it’s something we’ve been considering ever since the big social media brands started...

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers From giant global leaders, such as Coca-Cola, to smart start-ups looking to disrupt a new market, like Brewdog, PR can make the...

What a headline – as if you haven’t read that a thousand times before on social marketing sites But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing...

Thinking about entering the world of PR Here are five top skills you’ll need, along with five handy tools that will help you out along the way Continue reading “The five essential tools and traits for successful PR”...

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years It’s best practice, forms a key prong within the PESO model and can offer a range of...

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released Continue reading “Prohibition wins Prolific North’s Best...

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’ Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more...