Prohibition blog

Ella Sykes

Viewing posts created by Ella Sykes

20 Jun 2019

A HAT-TRICK OF SUCCESSES – PROHIBITION ANNOUNCES NEW RECRUITS FOLLOWING FRESH AWARD AND CLIENTS WINS

By Ella Sykes

Leeds based communications agency, Prohibition has appointed three new members to its team following a period of significant growth. The news comes following another record year for the Integrated PR specialist, which only last month was listed for the first time in PR Week’s Top 150 consultancies in the UK and has also recently been recognised for two prestigious marketing awards, including Best Small PR Agency, and Best Integrated Campaign 2019, as well as winning three new clients.

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19 Jan 2019

Ways AI will change the PR and communication landscape within the next ten years

By Ella Sykes

Thinking beyond AI’s direct impact on ‘me’

The idea of artificial intelligence and its relevancy to PR isn’t exactly a new topic for PRs. In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. But, how often do we consider it as a wider influence. Thinking outside of the box in terms of ‘how will this impact me’, and broadening the conversation to, ‘how much will this impact my clients, and their offering, and the way their customers interact and engage’.

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25 Jun 2018

What’s hot in content marketing?

By Ella Sykes

What a headline – as if you haven’t read that a thousand times before on social marketing sites. But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing strategies. This is basically a fail safe list of handy tools to use when you have the inevitable marketeers mind block and you need to make good content.

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14 Jul 2017

Content marketing – it’s not just content for contents sake

By Ella Sykes

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? And why is it so important?

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16 Jun 2017

Influencer relations – the do’s and the don’ts 

By Ella Sykes

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. With this in mind I’ve put together my top tips for more engaging influencer relations. 

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02 Apr 2017

Why we can’t rest on our laurels when it comes to PR?

By Ella Sykes

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.

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