It's been a hell of a year for PR in politics Think Putin, Trump, Brexit, Obama, Farage the list is endless But what can we learn, both good and bad from the heroes and the tyrants alike Continue reading “The political PR moves that we can all...
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Author Ella CairnsPosted on Categories Digital MarketingLeave a comment on The political PR moves that we can all learn from 
Just over a year ago I started a blog It was more of a cathartic exercise than anything work-related, but it has provided me an invaluable insight into what works for online influencers and what's an absolute turn off With this in mind, I've put...
Read MoreAuthor Ella CairnsPosted on Categories Content MarketingLeave a comment on Influencer relations – the do's and the don'ts 
The PR industry, much like the advertising industry, has been challenged no end over recent years At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators...
Read MoreAuthor Ella CairnsPosted on Categories Public RelationsLeave a comment on Why we can't rest on our laurels when it comes to PR?
The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry Whilst some have wrongly deemed it a 'Micky Mouse degree', the need or preference for a degree when...
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