Author: Ella Cairns

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’ Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more...

It's been a hell of a year for PR in politics Think Putin, Trump, Brexit, Obama, Farage the list is endless But what can we learn, both good and bad from the heroes and the tyrants alike...

Just over a year ago I started a blog It was more of a cathartic exercise than anything work-related, but it has provided me an invaluable insight into what works for online influencers and what's an absolute turn off With this in mind, I've put...

The PR industry, much like the advertising industry, has been challenged no end over recent years At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators...

The importance of a University degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry Whilst some have wrongly deemed it a 'Micky Mouse degree', the need or preference for a degree when...