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B2B marketing

Viewing posts tagged B2B marketing

Understanding social media for B2B and corporate companies

When it comes to social media marketing, many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated.

Not convinced…? To get you on-board here are some statistics that are guaranteed to blow your mind!

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Five top tips on how to improve engagement on LinkedIn

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case. However, ensuring that your content is suitable for the platform and your audience is key as this will help engagement levels increase.

Here are some top tips on how to increase engagement on LinkedIn:

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