Awards

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Prohibition wins Prolific North’s Best Integrated Communications Campaign

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released.

The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

This year sees our ‘Dial a Direwolf’ campaign shortlisted for Best Low Budget Campaign thanks to the help of our furry friends who roamed around Leeds, creating a buzz about the new pop up Game of Thrones bar in The Light Shopping Centre. We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld.

Finally, we have also been shortlisted for the prestigious award of Outstanding Public Relations Consultancy, something we could have only dreamed when we were a small team of three back in Chris’ garage.

Much to our excitement, we have already seen one win this year at the Prolific North Awards from our work with florist, Interflora, for Best Integrated Communications Campaign. As a specialist PR and social media agency, integrated PR campaigns are our thing – so it was great for our expertise to be recognised at this year’s awards.

The campaign was birthed from our research, which found the worst and best dates to have a birthday, and was implemented during Christmas time. As any PR practitioner will know, it is difficult to ‘cut through the noise’ during the festive season, so it was hugely important for us to focus on anything but Christmas gifting.

As a team, we came to the decision to run a second phase of the campaign the following summer, focussing on the best date to have a birthday, which was in July.

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’.

The video saw a huge surprise birthday party stunt in Southampton, which included a flash mob, a horse-drawn Disney themed carriage and afternoon tea with all of her friends and family at an exclusive Southampton hotel. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards. In 2016 we managed to scoop up Best Consumer Relations Campaign for the ‘Worst Birthday’s’ campaign with Interflora and in 2015 we won Outstanding Small Consultancy, so our fingers are crossed that the 2017 PRide Awards brings us something to smile about.

We find out if we have been successful on the PRide Award night on the 30th November so you can count on us keeping you updated then. In the meantime, fingers crossed!

 

 

Lighting up Leeds Lifestyle Awards

We love a good night out here at Prohibition, and an awards evening is no exception. So when our account team for our client, The Light, was invited to the Leeds Lifestyle Awards, we accepted with open arms (and mouths).

Our lovely client, The Light invited the team to join them at the event – consisting of a rather lengthy awards ceremony, music and three course meal, not to mention copious amounts of wine! So the guys got dressed up and went down to show the tenants some support and, naturally, see what all the fuss was about.

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The Light had a huge five of its tenants on the final shortlist, La Bottega Milanese for Best Coffee Shop, Radisson Blu for Best Hotel, Nuffield for Best Fitness Facility, Fabrication for Best Fashion Retailer and Firelake for Best Bar… Phew!

It was a glamorous affair, with lots of fake tan, white teeth and even a brief celebrity visit from Simon Cowell’s sidekick, Sinitta. Also a bit of a surprise was the fact that the whole event was streamed live on Made in Leeds TV – cue the wine!

With all of the amazing establishments up for nomination, the competition was extremely high, so we were all overwhelmed when La Bottega Milanese was announced as the winner of the Best Coffee Shop in the whole of Leeds, although well-deserved in our humble opinion!

We had a great time at the event and can’t wait for our next night out in the form of the annual CIPR Pride Awards at the Queens Hotel in November (we might just have got over our hangovers by then!)

Prohibition Scoops Best PR Agency at Prolific North Awards

Spring is here, kind of and it has definitely sprung for us here at Prohibition HQ.

The first awards nomination of the year have been judged and the results are in. Last night we were triumphant in receiving the award for best ‘Small PR Agency’ at the Prolific North Awards in Manchester! It may have come as a pleasant surprise at first, but we are thrilled to be recognised for delivering “best in class” work.

We are all very proud to accept this award and add it to the growing cabinet of prizes rattling around in our office. Let’s hope this acts as a stepping stone to us winning again at the CIPR Excellence Awards in London on the 8th of June this year. I am on holiday until 7th June so it will be something to look forward to. Awards are great but just being shortlisted with so many fine agencies is good enough for me.

Thanks for your continued support.

Prolific North Awards

Prohibition shortlisted for 2014 CIPR ‘Outstanding Small Agency’ award

What a way to end the week! Here at Prohibition, we’re delighted to announce that we’ve been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

Blog Rebecca Wharmby (L), Will Ockenden, Vicki Murphy, Blog Adam Worrall, Chris Norton, Emily Moult (R)

The CIPR PRide Awards for the Yorkshire and Lincolnshire region are hosted yearly at the Queens Hotel in Leeds, and recognise the highlights from the PR industry in the area for the calendar year. Dedicated to showcasing the work of leading PR teams and consultancies, we’re delighted to say that we’ll be in attendance, enjoying the event again this year.

The nomination for 2014 isn’t the first time the Prohibition team have been acknowledged by the CIPR, having taken home the Gold Award in 2013 ‘Best Use of Digital’ category for our Student Wire campaign.

The great news continues to add to what has been a record breaking year for us, which has already seen our agency double in size, move to larger office and appoint a number of new staff members. We can’t wait to head to celebrate at the Queens Hotel on 27th of November and face off against some of the best agencies in the area. Fingers crossed, and we’ll see you there!

Prohibition PR CIPR Yorkshire & Lincolnshire PRide Awards 2013!

We are thrilled to announce that Prohibition PR has been shortlisted for both ‘Best Use of Social Media’ and ‘Best Use of Digital’ for the CIPR awards for Yorkshire and Lincolnshire.

We have been shortlisted for both of these awards because of one of our current campaigns ‘The Student Knows Best’. This is a campaign for a client of ours, Phoenix Software ‘Student Store’ who wished to engage with students more effectively. Central to this campaign was the creation of the new online community Studentwire. It focuses on all aspects of student living from how to make cheap meal to the cheapest holidays. In order to ensure we engaged with students, we created the online community to be written by students for students.

We are so proud to be shortlisted. The team here at Prohibition PR have been working really hard on achieving the highest quality PR and online communication…and it looks like all the hard work has paid off!

We are now looking forward to the dinner at The Queens Hotel in Leeds.

For any more information about CIPR and the full shortlist, please click here.