Tag: public relations

We're back with another campaign round up, looking at some fresh and fantastic campaigns With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently Domino’s Rocket Man We...

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The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales PR plays a...

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In today's highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial One way companies can distinguish themselves is through strategic food and drink PR As an expert in the...

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We’re back with another campaign round up! It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently Disney+ and Uber Eats’ tiny tasting menu May...

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A recent study conducted by EnTribe has found that 90% of people no longer trust influencers The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers  In the age of social...

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It’s time for another campaign round up! From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention Penguin’s Vending...

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Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...

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In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard Reactive PR is however a tool that can be utilised to do so In a nutshell, what reactive PR actually...

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In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge Thought Leadership, positioning your brand as an expert in your industry or niche,...

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Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns So how do you measure the success of your PR efforts We’ve compiled a list of key metrics...

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