Tag: public relations

In this digital age, traditional methods of press release writing are no longer enough to stand out Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder Enter SEO...

Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...

Another month means another round up of PPR news - and what a month it's been! From filming the 50th episode of our 'Embracing Marketing Mistakes' podcast, to a new project win, brilliant coverage and a whole load of great work, August was a...

One of the most effective tools to ensure target messages reach the right audience is the PR newswire But what exactly are PR newswires, and why should they be considered as a useful tool Here we will take a deep dive into the tool and explore the...

AI is revolutionising the way in which PR professionals work We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists Fortunately, AI offers exciting possibilities for...

This year has already seen some cracking marketing campaigns in the UK, where brands have gone all out, pushing boundaries and showing off their creativity From AI-driven beauty to real-life nostalgia trips, let's dive into four standout campaigns,...

Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...

It’s fair to say that AI is revolutionising the public relations industry As PR professionals, we're constantly seeking ways to streamline our workflows and deliver more impactful results for our clients By using Generative AI we’re able to...

Sometimes, finding the right answer can be a challenge We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on Gone are the days of...

You did it You survived January While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world It’s the first campaign round up of 2024 – and here’s what we’ve loved so...