Author: Sarah Dabharia

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...

Social media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...

Are you prepared for a PR crisis Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business Businesses of all shapes and sizes can fall victim to a PR crisis at any...