Author: Sarah Dabharia

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...

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Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...

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Social media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...

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Are you prepared for a PR crisis Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business Businesses of all shapes and sizes can fall victim to a PR crisis at any...

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