Tag: content marketing

By Will Ockenden, Director/Owner at Prohibition, and co-host of Embracing Marketing Mistakes podcast Today, podcasting is a cornerstone of content marketing strategies for businesses across the world With over 500 million regular listeners...

When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...

The tide has turned on AI in video recently There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use But the introduction of Google Flow, the tech giant’s new tool generating...

It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...

Wherever you look, companies big and small are launching podcasts Everyone seems desperate to show off their expertise and their latest project, or maybe they just fancy themselves as the next Steven Bartlett or Emily Maitlis But why are so many...

2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and...

Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...

In recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...

In the dynamic world of public relations and marketing, brands are increasingly adopting Gen Z slang to resonate with younger audiences While this strategy can yield humorous and engaging results when executed authentically, it risks appearing...

This year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences Let’s...