Tag: content marketing

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye We couldn’t end the year without our annual round-up of some of our favourite Christmas adverts, the perfect way to get us excited for the...

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond 'building links' It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media...

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

Podcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages Here we've taken a look at the background of podcasts and...

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors For a promotional video to be successful, it often needs to be inspirational in order to...

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years It has taken the world of content by storm! It’s unlikely these days that you would go...

The world of social media is constantly changing and evolving - keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms Here's five of them that all...

The turbulent state of the UK economy in light of the Coronavirus pandemic means marketing budgets have been hit hard Recent statistics revealed the last quarter of 2020 saw the biggest drop in UK marketing budgets in twenty years The future is...

Ah 2020 What a year it’s been! Despite the ups and downs that have come with this year, the festive season is almost in full swing to lift out spirits and end the year on a positive note Christmas adverts have been hitting our screens for weeks...