Category: Social Media

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms  With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are...

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and...

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there's been a lot going on recently in the world of...

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

The world of social media is constantly changing and evolving - keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms Here's five of them that all...

The algorithms across all social media platforms can be tricky to figure out And the chances are, that as soon as you think you’ve cracked it – they change again! Luckily, there are some methods and ideas to increase engagement levels that stand...

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Although last month was the shortest in our yearly calendar - the world of social media has not fallen short! There's been a whole lot of new updates and trends to keep marketers on their toes for a little while Within the space of 28 days,...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...