Category: Social Media

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

The world of social media is constantly changing and evolving - keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms Here's five of them that all...

The algorithms across all social media platforms can be tricky to figure out And the chances are, that as soon as you think you’ve cracked it – they change again! Luckily, there are some methods and ideas to increase engagement levels that stand...

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Although last month was the shortest in our yearly calendar - the world of social media has not fallen short! There's been a whole lot of new updates and trends to keep marketers on their toes for a little while Within the space of 28 days,...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops...

LinkedIn is known amongst B2B professionals as a sleeping giant Despite its highly engaged member base, functionality and innovation across the platform is often frustratingly slow That said, this dinosaur of a social network is catching pace And...

You've probably noticed Instagram's latest addition to the platform; Reels The feature has been around for a few months now and whilst influencer's are uploading in their millions, we noticed not so many brands have found their feet Reels are a new...

Inspired by the Sunday Times Good University Guide 2021, we've compiled our very own whitepaper looking at universities across the UK that are the most influential on social media The report explores how the rankings translate to the world of social...